Here's what's happening around the Web this morning:

Hilary Swank To Launch Apparel Collection
Yep, another celebrity fashion line. Hilary Swank's using her boxing training to garner more than just an Oscar and is launching an apparel collection with an athletic twist.

Elle India Accused of Lightening Aishwarya Rai's Skin
Another Gabourey Sidibe situation? Elle India's readers are angered that the magazine allegedly digitally "bleached" the complexion of cover star, actress Aishwarya Rai.
[Daily Mail]

Victoria Beckham Bag Sells Out In 60 Minutes
Her clothes are hugely popular and now it looks like Victoria Beckham is set to rule in accessories as well: her new shoulder bag sold out on Net-a-Porter within an hour, swiftly followed by a crocodile chain bag costing almost $14,000.
[Elle UK]

Online Shoppers Set Record
Shoppers spent a record $5.5 billion in online sales the week ending December 19th. We wonder how much of that dough was spent on us?

Elle MacPherson Launches New Collection Of Underwear
The Body continues to help our bodies: her latest venture, "Bare and Bold," is a line of underwear designed to be worn under T-shirts.

Gaga Flashes Bergdorf Goodman Shoppers
Not content with exposing her butt cheeks to the Parisian population, Gaga did some shopping in New York's tony Bergdorf Goodman, clad only in crystallized pantyhose and a blazer.
[New York Post]

Zac Efron Gets A Buzz Cut
The newly single heartthrob's shaved off all his hair for a new movie role. Still swoon-worthy or was his hair what made him hunky?
[People StyleWatch]