Orlando Bloom brings sexy back in the new ad campaign for Boss Orange. Courtesy Photo

Orlando Bloom, also known as Mr. Miranda Kerr in supermodel circles, is casual cool in the ad campaign for Boss Orange, the new men's fragrance from Hugo Boss.

Shot by famed photographer Steven Klein, the British actor dons a black T-shirt, jeans and ruffled hair as he lounges in a masculine leather club chair for the print ad. And he's never looked sexier!

It was announced in July that Bloom would be the face of the scent.

"BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," said Bloom in a release. "It's been really fun -- and there's more to come!"

Unfortunately those of us residing Stateside will have to admire the campaign and the fragrance from afar, as it's only being released in Europe.

Another famous Brit, Sienna Miller, was tapped as the face of Boss Orange for women, which launched in 2009.

In other smokin' fragrance fragrance news, check out the first images from Rihanna's Reb'l Fleur campaign.