After the unsettling news broke about potential health hazards linked to salon straightening services like the Brazilian keratin hair treatment, it's not surprising that many women are seeking a more natural direction when it comes to hair care.
Enter Rahua, a line of vegan products that is not only made with mostly organic ingredients, but is also eco-friendly and promotes fair trade and preservation of the Amazonian people.
Fabian Lliguin, owner of the Cocoon Salon in New York City, was inspired to create Rahua Hair Care after traveling in the Amazon region. He learned that the indigenous people, with their thick, shiny, strong hair (think Demi Moore or Kim Kardashian levels of hair gorgeousness), regularly used oil from the rahua nut as a nourishing treatment. He set out to develop cleansers and conditioners based around rahua oil, which, thanks to its small molecular structure, can penetrate the hair strand instead of simply coating it like other oils.
What did he leave out? That would be sulfates, silicones and parabens, so you know these goods are gentle, effective and safe to use.
The elixir, finishing treatment, shampoo and conditioner ($28 to $175, Rahua.com) are available for at-home use. For a super-intensive conditioning and reparative experience, try the salon-only Omega-9 treatment -- it was designed to help heal damage from heat styling, harsh weather and chemical treatments like coloring and risky relaxers.
Consider it a step toward hair recovery.
And check out these six magic tricks for lustrous locks!