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HD Brows: The New Brit Beauty Craze

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Jan 3rd 2011 at 2:00PM  
17 Comments
Share


We've heard of high-definition concealer and Blu-ray foundation powder, but get ready for this new British import: HD Brows.

The craze was set off when soccer player Wayne Rooney's wife, Coleen, was recently seen leaving the BeautyFX salon in Cheshire with a fresh new pair of fabulously shaped brows.

(The Brit rags affectionately refer to Ms. Rooney as a "WAG" -- wife and girlfriend -- a term they reserve for Victoria Beckham-aspiring beaus of soccer players.)

HD Brows are so named for the sweepingly arched brow style often seen on celebrities gracing the silver screen, with neatly trimmed parameters and a glimpse of glamorously highlighted brow bone.

The beauty-aholic may argue the technique was first popularized by Anastastia Soares' style of waxing and fill-in here in the USA -- but the Brit version trains technicians in the full litany of tinting, threading, waxing, trimming and tweezing tools that the brand says makes for the ultimate customization experience for the client.

"You can change somebody's features, almost look like you've given them a bit of a facelift by having a decent arch in their brow," says Nilam Patel, co-director and head trainer for HD Brows.

The video shows one "everyday" blonde leaving Patel's chair with decidedly Megan Fox-like brows, for which she claims to travel 50 miles each way to get personally shaped by Patel.

Other intriguing before-and-after reveals include a Brit-accent-laced "oh, they're lovely!" exclamation from one newly arched subject, while after his turn in the chair, an everyday-looking lad says, "They're wicked!"

While the technique is still making the jump across the pond (there is only one certified technician available in the USA right now), Patel offers two-day trainings to salon professionals throughout the year in England -- so we predict hoards more will follow.

But if you have a trip to England or Ireland planned, you can experience HD Brows firsthand by finding a qualified technician trained by Patel.

And if you're cash-strapped and locally bound like us, get your Brit on instead by enjoying our in-depth coverage of the royal wedding of the century.
Read All Comments
Filed under: Beauty, News, Makeup
Tags: beauty trends, bold brows, brows, eyebrows, face makeup, HD Brows, HdBrows, high-definition eyebrows
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READER COMMENTS

(17)Add A Comment

Suzzie, 1-04-2011, 9:38PM

3 stars vote downvote upReport
Suzzie

Wish the lunatic's commenting on here would keep on the subject. We don't like hearing your trash comments.

Reply »

israel rodriguez, 1-04-2011, 9:29PM

3 stars vote downvote upReport
israel rodriguez

when it comes to eyebrows in hollywood its sean connery hands down

Reply »

shay, 1-04-2011, 9:51PM

3 stars vote downvote upReport
shay

I don't get it. It just looks like they are getting their eyebrows arched. That's not new. Maybe it's new to the brits.

Reply »

jessica, 1-04-2011, 9:56PM

2.5 stars vote downvote upReport
jessica

Okay I'm looking at the video and all I see is people getting their eyebrows arched. What is new about that. Maybe the Brits are just finding out about it but in the U.S. it's nothing new. I can't believe the surprised looks on the peoples faces after getting their eyebrows arched.

Reply »

Tiffany, 1-04-2011, 9:57PM

3 stars vote downvote upReport
Tiffany

Very nice, too bad there isn't a place here in the states...mine are so lightly colored and the hair is very sparse which leads me to dye them.

Reply »

Olivia, 1-04-2011, 10:54PM

3 stars vote downvote upReport
Olivia

Contrary to what these so called "specialists" say..noboby should ever put any dye of any kind near their eyes. It's dangerous and a stupid thing to suggest. If you have sparse eyebrows then go to the drugstore and buy one of the gazillion eyebrow pencils they have.
What a ridiculous video. HD eyebrows? It's people getting a wax and reshape. Hardly inventing the wheel here. That one idiot in the video drives 50 miles to have that done????? I have a bridge to sell her.

»

chrissy, 1-04-2011, 11:36PM

2 stars vote downvote upReport
chrissy

Tiffany..all this is .. is 'weaving' which they have at most U.S. malls and or salons. They fill in then with hair dye which really isn't a good idea. You can have the weave done then fill in with pencil. This video makes it seem like they invented it. So not true. It is here in the States. Good luck.

»

robdablogger1, 1-04-2011, 10:26PM

3 stars vote downvote upReport
robdablogger1

HAHAHAHAHA. This is nuts. When i saw the headline of "HD brows", i figure there were small lcd screens on the forehead. I can do the same thing they're doing.....with a marker.

Reply »

Wendy, 1-06-2011, 10:33PM

2 stars vote downvote upReport
Wendy

God, how pathetic the human race has become....obsession with all this trivia with all the incredible suffering in the world. This is not beauty,this is shallow silliness. I guess just being WHO YOU ARE is just too gauche....I will defend my peasant royalty anyday.
I used to love fashion and beauty, when it was just about keeping reasonably well-groomed, clean, and taking care of yourself. This, however, is over the top for me. I am not suggesting "letting yourself go" but I am also against changing your authentic self because some beauty youngster declares something to be the next big thing. I am so weary of all this. No inner self, no spirit, just surface surface surface. Age is the great equalizer, however, and all the bottles, tweezing and bleaching will not change that fact or make you young. Work on your heart and your spiritual realm, that lasts forever! (Ok, rant over)

Reply »

Capwhan, 1-04-2011, 11:52PM

2 stars vote downvote upReport
Capwhan

Men who "do" their eyebrows are puffters as the Brits call them.

Reply »

me, 1-15-2011, 3:32PM

2.5 stars vote downvote upReport
me

just because men look after themselves, don't make them "puffers" as you call it.

sheer ignorance!

»

summerywarm, 1-05-2011, 12:52AM

2 stars vote downvote upReport
summerywarm

(Yawn.) Next, please.

Reply »

Chelsea, 1-05-2011, 2:15AM

2 stars vote downvote upReport
Chelsea

I highly recommend Bare Minerals eyebrow POWDER. It comes with a small angled brush for easy application and looks MUCH more natural than a pencil. They come in like 4 different colors so you can pick one that looks realistic to your natural color. Personally, I use it because the benzoyl peroxide in my Proactiv bleaches out my eyebrows a tad and gives them an orange tint. No thank you!

Reply »

jane, 1-06-2011, 5:42PM

2 stars vote downvote upReport
jane

Dumbest most boring piece I've ever seen..I was born with dramatic eyebrows. Was lucky. Your piece spent too much time with talking heads

Reply »

Robert, 1-05-2011, 5:07AM

2 stars vote downvote upReport
Robert

I say, shave them off & draw them back in.

Reply »

Katy, 1-10-2011, 5:06PM

2 stars vote downvote upReport
Katy

The blonde is actually at least something of a celebrity. She hosts a show I watch.

Reply »

shazza, 1-15-2011, 3:41PM

2 stars vote downvote upReport
shazza

there's nothing better than a well groomed man, something you should take note of by the sound of it! How rude!

Reply »

 
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