It's no longer about "Keeping Up With the Kardashians." Now, it's all about keeping up with Khloé.

The 26-year-old reality-TV star stepped out with her dark-haired sisters at the 2011 People's Choice Awards in Los Angeles, California with a fiery-red new hairstyle.

Kim Kardashian tweeted just hours earlier as she was prepping for the show that Khloe would be debuting a new look.

And Khloe managed to steal the spotlight on the blue carpet, donning long red locks and a strapless gray gown. She accentuated her look with soft and pretty makeup including flirty lashes, soft blush and melon lipstick.

What do you think of Khloé's new red hairdo? Is she drop-dead gorgeous as a redhead or more beautiful with darker tresses?

Leave a comment below.

And check out this roundup of the hottest redheads in Hollywood.

Want more People's Choice Awards red-carpet news? Keep clicking to check out which celebs went short and sparkly.


Watch the video below to learn how to create sexy, glamorous waves like Khloe Kardashian!