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Essie 'French Affair' Spring 2011 Nail Polish Collection

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Jan 7th 2011 at 9:00AM  
4 Comments
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Essie

Essie "French Affair" Collection nail polishes Nice Is Nice, Coat Azure and French Affair. Courtesy of Essie

When Essie's new Spring 2011 nail polish collection crossed our desks, our winter haze was immediately brightened by the cheerfully pastel hues.

Entitled "French Affair" and inspired by 1960s glamour, the nail polish shades are as flirtatiously coquettish as are the names. All of the feminine splashes offer opaque coverage, unlike most of the sheers we see come spring.

The upbeat and fun shades include: Nice Is Nice, Coat Azure and the namesake, French Affair -- which are all Easter-ready hues of lavender, periwinkle blue and a bunny light pink.

Meanwhile, Topless & Barefoot, Sand Tropez and Kisses And Bises glamourize the neutral territory with shades of sandy peach, cafe au lait and iridescent neutral.

"I think every woman has a little Brigitte Bardot in her, and this palette coaxes her out," says Essie Weingarten, founder of the eponymously-named brand.

We'll take an order of the famous French model-actress' big hair with those nails, please.

Look for the shades to spring in February, with each bottle retailing for $8. And whispers are, Essie will expand to mass retailers this year, with a slightly overwhelming 100 nail polish shade collection to choose from at your local store.

Essie

Essie "French Affair" Collection nail polishes Topless & Barefoot, Sand Tropez and Kisses And Bises. Courtesy of Essie

And it's a smart business move too, since 94 percent of nail color is purchased on impulse in places like the drugstore, says a study on national nail color buying habits conducted by Essie.

The same study found that 53 percent of women will leave a store empty-handed if they can't find the shade they went for, while only one in four women finish a full bottle of polish before purchasing a new one.

The number one factor in selecting a shade? It's the occasion -- followed by beauty stories featuring a certain color in online or print press.

We've always appreciated that Essie is "3-free" -- which means it contains no formaldehyde, DBP or toluene. It's just that now we feel less guilty about our nail polish ADD.

With your tips covered, we've got your brows tamed next. Check out the latest HD beauty craze to hit the U.K.

Watch the video below featuring celebrity manicurist Jill from Spa Chicks on the Go for tips on giving yourself a gorgeous manicure in no time flat.

Read All Comments
Filed under: Beauty, News, Makeup
Tags: Essie, Essie Weingarten, French Affair, nail polish, nail polish collection, nail trends, nails, Spring 2011, Spring 2011 Beauty, Spring2011, Spring2011Beauty
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  • Nail Polish Trends Nail Polish Trends Play When it comes to our manicures and pedicures we have our favorite places to go. But, when it comes to nail polish, their is one way to go and that's Essie. Jenn Falik catches up with the nail polish guru at Bliss
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READER COMMENTS

(4)Add A Comment

LOLA, 1-09-2011, 11:00PM

2 stars vote downvote upReport
LOLA

UGLY and BORING

Reply »

kimmy a., 1-10-2011, 10:14AM

2 stars vote downvote upReport
kimmy a.

i think the french affair collection is pretty. i like light shades like that. i've gotten a lot of free style products from http://savecreatively.com/FreeStuff.aspx you don't ever have to join or sign up or either. just request the items you want and they actually send them free.

»

sharisez, 1-10-2011, 12:40AM

2 stars vote downvote upReport
sharisez

Essie has been bought out by Jabba the L'Oreal. Why go to the salon when you can buy it at Wal*Mart? Better yet, skip Essie entirely and choose a company that owns itself.

Reply »

chriss44, 1-10-2011, 2:36AM

2 stars vote downvote upReport
chriss44

She's such on "expert" but looks that her nails need serious work , they are so yellow !

Reply »

 
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