Simon Doonan. Photo: Jason Kempin/Getty Images

It was announced today that the legendary Simon Doonan, the long-time creative director of Barneys New York and the world's most renowned window display creator, has been named "creative ambassador-at- large" by the company's new CEO, Mark Lee.

This new role will allow Doonan to continue what he does best -- allow his quirky personality to speak for the high-end retailer. Specifically, "ambassador" Doonan will be responsible for be "key media spokesperson for the company, will continue to contribute to special window projects, will host special events with customers and media, and will serve as roving ambassador with links to all creative and communication areas including social media," a release described.

"Simon has been an intrinsic part of the Barneys DNA for close to 25 years," Lee said in the statement. "I am thrilled to have him continue to bring his unique wit and multifaceted talents to Barneys in this new role of Creative Ambassador-at-Large."

The new creative director, Dennis Freedman will assume the nuts and bolts of working with the retail chain -- the overall creative direction of Barneys New York, including the Co-Op and, providing leadership in the areas of all photographic and video images, graphic design, store design and image, and visual merchandising.

Freedman is a nearly 20-year veteran of W magazine where he worked with the most edgy and avant garde photographers and stylists. As he will be responsible for being creative curator at Barneys, expect him to bring some of these old cronies on board for projects.

It seems an edgy, new era is dawning for the luxury retailer.

In other news, check out which Vogue Paris editor is slated to replace Carine Roitfeld.