"We've been very careful and strategic with the 'Glee' brand," Robert Marick, executive vice president of Twentieth Century Fox Consumer Products, said in an interview with WWD. "This is a long-term brand for us, and it's not just about getting products on the shelf -- it's about making sure whatever we do complements the show. Sephora is very committed to what is hot now, and that is a key attribute of the show. They are also supporting this with a multiplatform marketing effort."
Marick said fragrance and color cosmetics are also "on our radar," noting he is already in discussions for both, and one could come by the end of the year. "We're going to add freshness and news along the cycles, rather than all at once," he said.
The collection will consist of seven nail polish shades: Slushied, an opaque blue; Hell to the No, a bold purple; Gleek Out, a glittery lime green; Diva-in-Training, a poppy pink; Who Let the Dorks Out, a peacock green; Miss Bossy Pants, a rich raspberry; and Mash-Up, a pearlescent green-gray. Each will sell for $9.50.
A mini set of six for $22 will include Miss Bossy Pants, Gleek Out and Slushied, along with three additional exclusive colors: Celibacy Club, a diamond topcoat; Express Yourself to Yourself, a coral shimmer; and Sue vs. Shue, a navy blue.
In addition to nail polish, Chic Prints for Nails Design Appliqués -- precut strips of dry nail polish -- will be available in three different "Glee"-inspired designs: Showstopper, gold stars; Berry Special, polka dots; and One Hit Wonder, music notes. Appliqués last two days on nails and retail for $15.
The Sephora by OPI collection will be featured on "Glee" Feb. 8, and cast member Naya Rivera, who plays Santana Lopez, is already scheduled for a personal appearance at Sephora's Century City, Calif., store with two of the show's makeup artists.
Meanwhile, find out which celebrities are admitted 'Gleeks.'