Hot on the heels of what's bound to go down as one of the most-loved collaborations of all time, Lanvin for H&M, the Swedish mass-market retailer has come up with yet another innovative fashion plan: launch its first-ever collection with a blogger.
H&M has partnered with Swedish fashion plate Elin Kling, the boho-style-loving blogger behind Style by Kling, reports the Telegraph. Kling's collection for the brand, which consists of nine fashion pieces and two accessories, reflects the Swedish fashionista's personal style and features minimalist sportswear pieces with some bohemian influences. The aesthetic is at once tough and feminine, with a focus on materials and details.
Here comes the bad news: The collection will only be available in Sweden, and launches in 10 H&M stores in the country on Feb. 3. Ten percent of sales will be donated to UNICEF.
In other fashion brand "marriage" news, check out who Target is collaborating with this spring.
And click here for a roundup of the most influential street style bloggers.