Khloe Kardashian debuts red hair at the 2011 People's Choice Awards in Los Angeles. Photo: Jason Merritt/Getty Images

When Khloe Kardashian hit the red carpet with her brunette sisters at the 2011 People's Choice Awards last week in Los Angeles, California with her new bright red locks, all eyes were on this sibling for a change.

"I wanted to go red, but I just didn't know where to go or how to even start," she told Life & Style magazine.

The mastermind behind Kardashian's crimson hue and stylist for the other sisters as well, Clyde Haygood, revealed to Life & Style how the transformation came about.

"Khloe has been obsessed with this Esquire magazine with a redhead on the cover -- she'd wanted to do her hair like that for months. After getting the thumbs up from Lamar (her new groom), Khloe went into transformation mode."

Four-and-a-half hours later, she emerged from Goodform Salon in Los Angeles with a sexy new look.

"You know, Khloe is a natural blonde," said Haygood, who enlisted colorist Julie Canales to help.

Lamar loved the look but wanted it brighter, so she went back the next day for a second round of highlights and lowlights.

Kardashian's reaction to her fiery-red mane? "I love it!"

And the rest of the Kardashian clan seemed to agree. "They were shocked when they saw her, but they loved it!" added Haygood.

"The red hair is sexy, confident and gorgeous," the reality TV star's mom, Kris Jenner, said. "I love it on her!"

Want to keep up with more of the Kardashians? Check out Kim on this month's cover of Glamour!

And check out these other famous redheads who got their gorgeous manes from a bottle.