Bluefly is set to make its mark in the perfume world with the launch of a fragrance boutique. The online luxury retailer will feature newly released and best-selling fragrances from the most coveted brands for up to 40 percent off retail prices.

It will include hundreds of scents, ranging from classics such as Chanel and Hermès to today's popular favorites from Beyoncé and Juicy Couture.

"Our fashion-conscious customers view fragrance as an extension of fashion and personal style," stated Melissa Payner, President and chief executive officer of Bluefly.com. "So we are happy to be able to offer them designer fragrance labels at the great values they have come to expect from Bluefly."

Payner also hopes the online boutique will allow men and women to sniff out their favorite scents without the hassle of department store salespeople. In other words, getting the chance to develop your own sense of style minus the marketing pressure.

Shop the new online fragrance boutique here!

Check out the debut fragrance from Jimmy Choo and the sexy ad campaign featuring Tamara Mellon, co-founder and chief creative officer.