"I got so lucky with Jennifer Lawrence," exclaims Townsend, who has styled many A-list coifs over the course of his career. "I did one of the very first photo shoots that she did promoting 'Winter's Bone.' It was a Young Hollywood piece for a European fashion magazine and I met her for maybe all of 10 minutes because the photographer said, 'Don't even touch her.' She's drop-dead gorgeous. She's 20 years old. Of course, when they say don't touch them, it means just enhance what they have. So I just put a loose wave in her hair and put a little bit of texturizing in it and the makeup artist gave her red lips and that was it."
To get Lawrence's hair red-carpet ready, Townsend armed the actress with Dove Hair Nourishing Oil Care Treatment, which is set to hit beauty aisles in March 2011.
"She came in today with clean, wet hair and I prepped it with Dove Hair Nourishing Oil Care leave-in serum and blew it all dry," he says. "I used a half-inch curling iron, which is a small size, but I took 1-inch pieces of her hair and wrapped it around the iron in alternating directions all over -- that way it gives you little, uneven lift all around the hairline."
Since Lawrence's black Louis Vuitton gown had tons of texture, Townsend wanted her locks to reflect that.
"I wanted there to be great texture all over," he explains. "I didn't want her hair to be slicked back. Once I had those curls all over her head, it shrinks the hair quite a bit when you're using that small of an iron. I used the Dove Nourishing Oil Care leave-in smoothing cream and put it in my hands, rubbed them together, then raked it through all of those curls and it created that amazing texture in the hair and gave the curls a little separation and tons of shine. It's like putting a treatment in your hair, but it's really a styling product."
Next, Townsend built the style around a ponytail he created right at the back of Lawrence's head.
"I used the Oribe Dry Texturizing Spray and I sprayed it all over just to rough up the hair a little bit," he says. "It's not a spray wax or a dry shampoo, kind of a combo of the two. I took her ponytail and instead of wrapping it around the base of the ponytail to create a perfect bun, what I did was I rolled the hair back up. It's a chignon but it's tilted sideways. It's almost a figure eight, if you will. I didn't want her to have a perfect round shape."
Click here to learn how to steal the style of Townsend's other Golden Globes client, Lea Michele.