Photo Courtesy of: G-Star Raw

Actress Gemma Arterton's star is rising on more than one horizon.

The 25-year-old former "Bond" girl was nominated last week in the "Rising Star" category of the British BAFTA awards and was just revealed as the new face of G-Star Raw.

She replaces actress Liv Tyler and will rep the G-Star brand in its new, "RAW" spring ad campaign it was announced on Jan. 13. That's a good week.

Arteron, who is currently filming "Men in Black 3," was photographed for the edgy, Dutch sportswear label by iconic photographer/filmmaker Anton Corbin in Marseilles, France.

On this side of the pond, G Star has outposts in major cities such as Chicago, New York, Los Angeles and San Francisco.

British Arterton comes off as glamorous chameleon in a black-and-whte pictorial based on the theme "RAW elegance." She channels some tom-glam energy standing tall in a strapless button-up shirt, rolled up jeans and towering peep-toe heels. In an alternate look, she plays the slightly edgy girl-next-door in a fitted jacket and jeans with her raven hair down and pushed back in an elegant hairband, her lips darkened.

G-Star Raw based the campaign on its design philosophy of combining contradictory fashion elements; denim and silk, chic and raw, street and luxury.

Arterton, a stunning beauty with working class roots, says the philosophy suits her personal aesthetic.

Photo Courtesy of: G-Star Raw


"Just like G Star I have deep roots in the creative world and have always been super passionate about music, art, theater and film and it is great to be involved in a concept that mixes all these different, exciting forms of art," Arterton tells StyleList.

As for the collection: "My favorite items are probably the waist coats with studs on them as well as the dresses and the jumpsuits, which are amazing."

Arterton introduced herself to G-Star Raw fans in a blog on its Web site, writing she will return with more musings over the next several weeks.

Speaking of actresses having model careers, read about what Hollywood daughter Rumer Willis is up to.

And check out Leighton Meester's new ad campaign for Missoni.