Maybelline One by One Volum' Express Mascara. Courtesy of Maybelline New York
I'm firmly in the camp that considers the brush itself to be way more important in creating the perfect fringe than the formula, so when I was asked to road-test Maybelline New York One by One Volum' Express Mascara, I was skeptical.
The elastomer (a fancy word for rubber) brush is almond shaped with finely tapered, dense bristles. The mascara itself has a floral scent to it, which put me on the defensive right away, since I prefer my makeup to be mostly odorless.
I'm happy to say that my glass-half-empty attitude has been shattered by the Maybelline New York One by One Volum' Express Mascara. I've worn it every day for the past four days and I can tell you that the unique combination of the brush and formula are definitely working. I haven't had to use my lash comb once! I still smell the floral fragrance when I put the mascara on, but I try to block it out because the results are so good.
My lashes are defined, darkened, lengthened and yet each one remains a separate entity. The rubber brush doesn't bother me at all. The formula doesn't well up in between the bristles. It's as close to a mascara miracle as I'm going to get, and the best part about it is that this all comes at the reasonable price of about $8, depending on where you buy it.
Using mascara to create big, fat lashes is easy - and they add instant sexiness to your look. Watch Makeup Artist Carmindy of TLC's "What Not to Wear" gives her best mascara tips for bold volume in the video below.