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Maybelline New York One by One Volum' Express Mascara: I Tried It!

by Lisa Schweitzer (Subscribe to Lisa Schweitzer's posts)
Posted Jan 18th 2011 at 10:00AM  
4 Comments
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Maybelline One by One Volum' Express Mascara

Maybelline One by One Volum' Express Mascara. Courtesy of Maybelline New York

As a beauty editor, I've tried hundreds of mascaras over the years, and I generally find the formulas extremely thick and the brush bristles set too far apart or just too short. Awhile back when the new rubber and plastic comblike brushes came out, I thought I might like them better. Alas, I did not.

I'm firmly in the camp that considers the brush itself to be way more important in creating the perfect fringe than the formula, so when I was asked to road-test Maybelline New York One by One Volum' Express Mascara, I was skeptical.

The elastomer (a fancy word for rubber) brush is almond shaped with finely tapered, dense bristles. The mascara itself has a floral scent to it, which put me on the defensive right away, since I prefer my makeup to be mostly odorless.

I'm happy to say that my glass-half-empty attitude has been shattered by the Maybelline New York One by One Volum' Express Mascara. I've worn it every day for the past four days and I can tell you that the unique combination of the brush and formula are definitely working. I haven't had to use my lash comb once! I still smell the floral fragrance when I put the mascara on, but I try to block it out because the results are so good.

My lashes are defined, darkened, lengthened and yet each one remains a separate entity. The rubber brush doesn't bother me at all. The formula doesn't well up in between the bristles. It's as close to a mascara miracle as I'm going to get, and the best part about it is that this all comes at the reasonable price of about $8, depending on where you buy it.

Using mascara to create big, fat lashes is easy - and they add instant sexiness to your look. Watch Makeup Artist Carmindy of TLC's "What Not to Wear" gives her best mascara tips for bold volume in the video below.



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Filed under: Beauty, Makeup
Tags: i tried it, ITriedIt, mascara, mascara brush, mascara wand, Maybelline, Maybelline New York, Maybelline New York One by One Volum Express Mascara
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READER COMMENTS

(4)Add A Comment

csamu40802, 2-09-2011, 8:30PM

2 stars vote downvote upReport
csamu40802

I have to say this mascara as far as lengthening does the trick but for volume/thickening....no. The formula has a good consistency to it. It is ok but I also have to use another mascara to get any volume to my lashes. I gave it a good chance but won't be buying this one again.

Reply »

Letty, 2-20-2011, 8:26AM

2 stars vote downvote upReport
Letty

I saw this mascara in the supermarket today for the first time and I checked the brush - I think it's amazing. I would try it, but here the price is about $11, which it prety high for me right now...

Reply »

Tia Bajus, 3-16-2011, 8:49PM

2 stars vote downvote upReport
Tia Bajus

I love this mascara. The only downside is that the "handle" feel stubby in my hand. The wand needs to be longer.

Reply »

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