Playboy Fragrances Play It Lovely, Play It Sexy and Play It Spicy. Courtesy Photos

A splash of Hugh Hefner is about to arrive at your local drugstore.

And we're not talking the, um, family-planning section. Those iconic Playboy bunny ears will actually grace the fragrance aisle.

Cleverly planned to coincide with February's red-hot love holiday, Playboy will launch its first line of fragrances for women, plus an additional men's fragrance to add to an existing franchise.

Named Play It Lovely, Play It Sexy and Play It Spicy -- because how else would you play it? -- each fragrance is inspired by a different "inner flirt" the brand says women embody during the seduction game.

With fragrance historically linked to sex appeal (Usher says it's the one thing that stays on when everything else comes off), the three Playboy fragrances are studies in three different intensities of attraction.

Play It Lovely is the lightest of the three, with top notes of blackberry and peach that open to a heart of Sharry Baby orchid, belle de nuit and tuberose. Amber, patchouli and tonka bean finish the base.

Play It Sexy is a bolder blend of pink grapefruit and mandarin with a smattering of pink pepper for spice. A heart of jasmine tea and licorice is rich, with a base note pairing of vanilla, patchouli and tonka bean.

Play It Spicy looks to the more overt scents of pomegranate, Bellini cocktail and pink berries to draw attention. Tiger lily and passionflower form the heart, while the base dries down into amber, sandalwood and vanilla essence.

For the boys, Playboy New York will launch at the same time, adding a modern woodsy scent to the collection. To create a metropolitan edge, a brushed black bottle will feature vibrant graffiti artwork by Seen.

The women's fragrances will retail for $17 each for 1 ounce, while the men's scent will be $16 for 1.7 ounces. Look for their debut at your local drugstore.

But we have a feeling that former Heffner No. 1 girlfriend Holly Madison is going to pass that aisle by.

And speaking of Heff's love life, have you seen the soon-to-be Mrs. Heffner's engagement ring?