Lagardère will keep the French edition of Elle and continue to collect royalties from the international versions of the magazine through a master licensing agreement. Hearst will publish Elle and also manage and leverage all digital rights. The deal, which has been negotiated in exclusive talks for the better part of a month, encompasses 102 titles in 15 countries.
The deal is expected to go through by the third quarter of this year, but no major changes to the editorial division of the magazine are expected until 2012.
The America edition of Elle saw ad page sales rise by 9.8% last year, with advertising revenue increasing more than 12%, according to The Street.com.