And you thought Valentine's Day was a holiday created by greeting card companies.
Victoria's Secret is staking its claim on the upcoming celebration of love and romance.
The lingerie retailer has created a short film called "Loves me, Loves me not," which allows watchers to learn some Valentine dos and don'ts from VS models Candice Swanepoel, Erin Heatherton, Lily Aldridge and Adriana Lima, wearing what else? Lingerie (and so effortlessly, we might add).
Here's a sampling of their holiday gems:
"Do surprise someone;
"Don't ever wear granny panties;
"Do buy flowers, even for men;
"Don't expect men to love Valentine's Day as much as we do;
"Do love me at first sight, and second sight and third sight;
"Don't lie to me, unless it's for a surprise;
"Don't bring your mother on our date;"
And after dropping the hint that Victoria's Secret is the place to shop, they dropped the kicker. "And most important, don't forget Valentine's Day."
Meanwhile, are you still looking for a Valentine's Day gift for your man? Here are some cool suggestions.