Here's what's happening around the Web this morning:

Greg Lauren Launches Fashion Line
Keeping it in the family: Ralph Lauren's artist nephew, Greg, is launching a men's and women's clothing collection of mainly outerwear this month.
[WWD]

Khloe Kardashian And Lamar Odom Smooch In New Fragrance Ad
Smells... like PDA. The reality star and her basketball player hubby have unveiled Unbreakable, their new fragrance.
[US Weekly]

Khloe Kardashian Wants To Be Bikini-Ready By June
In addition to perfume and a new show, Khloe Kardashian's busy doing something else: Working out. The star is trying to get herself bikini-ready for a June vacation in Mexico.
[People]

First Peek At Lady Gaga's Vogue Cover
Gaga puts some clothes on -- namely, Haider Ackermann's delectable spring collection -- and sports a pink bob for her first Vogue cover.
[The Cut]

Brian Atwood Launches Diffusion Footwear Line
Give me a B! Brian Atwood's signature stilettos are coming to our closets soon as the designer launches his lower-priced diffusion line, B Brian Atwood, in stores this August.
[WWD]