But at a recent New York event led by founder and Omaha, Neb., dermatologist Joel Schlessinger, we took a tour through the site's major brands and, surprisingly, found that each one fit a unique niche.
Not quite competitors, all of the brands come together like a diversified portfolio of skin-care interests; each one focuses on a different concern and demographic.
Below, you'll find our top five standout product picks. And the timing couldn't be better -- LovelySkin.com is currently running a 20 percent off Valentine's Day special. Just use the code Valentine20 at checkout.
After all, the only thing we like almost as much as flawless skin is a good ol'-fashioned deal.
1. Obagi-C Rx Early Intervention System, $301.50
Usually only found in doctor's offices, the Obagi line is known for its aggressive approach to pigmentation concerns like sunspots and melasma. This collection of cleanser, serum, day lotion and night cream combines potent doses of vitamin C with skin lightener hydroquinone for optimal results. Unlike the line's other products that often cause initial peeling and irritation, the kit is a gentler introduction that still dazzles with results, due to the combined efficacy of using all the products together. We know the cost is steep, but if you're interested, this is the perfect opportunity to hit up that discount code.
2. EltaMD Skincare UV Clear SPF 46, $26.10
One of the best bangs for your buck on the site, this superlight formula uses transparent zinc oxide to physically block the suns UVA and UVB rays with a high SPF rating. It's ideal for acne-prone skin types, as a high-purity form of niacinamide, or vitamin B3, soothes and protects sensitive and easily inflamed skin. We found that the oil-free formula slid on and didn't interfere with our day's makeup application either -- which left us impressed, as did the price point.
3. Jan Marini Marini Lash, $120
Today's product shelves are littered with eyelash-growth products, but it was Jan Marini who first introduced the concept to the market with Age Intervention Lash. Containing the same bimatoprost ingredient that is now used in Latisse, the product was pulled by the FDA for not having drug label approval. Marini has since launched a nonprescription version of the growth wand that is packed with peptides and conditioners for thicker, longer lashes. One tube lasts approximately six months, while the $120 tube of Latisse lasts about 30 days. Having tried both, we find that nothing beats Latisse for length, but Marini Lash comes admirably close, with thickening results that Latisse lacks.
4. LovelySkin Exfoliating Gel, Mild, $64.95
Serums are the most potent product you can treat your skin with, as the liquid-like texture guarantees the deepest absorption and fastest results. LovelySkin's name brand, which is developed by Schlessinger, makes an amino fruit antioxidant serum that chemically sloughs off dead skin cells with vitamin C and Dead Sea minerals, improving texture, pore size and clarity as it works. It's suggested you start with the mild version for a couple of bottles, and then progress to the Gel Plus and Gel Max for optimal results.
5. Neocutis Hyalis 1% Hyaluronate Refining Serum, $55
That's a complex name, but what this serum does is very simple: It hydrates. Made with the highest concentration of pharmaceutical-grade hyaluronic acid, the blend injects irritated and dried-out skin with deep replenishing moisture. It's a great balancing product to drying acne medications and retinoid treatments, and it's even recommended for "post procedural" skin -- meaning, you'll want to tuck this in your pocket on the way to the cosmetic surgeon's office, if you're looking for a little pick-me-up.