Lady Gaga reprises her role as spokesmodel for the latest MAC Viva Glam campaign in support of the beauty brand's philanthropic efforts to address HIV/AIDS protection, treatment and prevention worldwide.
"My new Viva Glam lipsticks are intended to be a reminder to people to live passionately, but do it safely. Be your own biggest fan and protect yourself," said Gaga in a statement.
Following in the heel-less steps of Gaga's love movement, MAC has introduced a lipstick and Lipglass with a hue that's more nude than previous MAC Viva Glam lip shades. James Gager, senior vice president and creative director of MAC, said, "It was time to move in a new direction."
"I think Gaga herself have moved into nude tones and we didn't want to shoot something that was out of place. So she was actually part of the inspiration," Gager explained in a statement.
Equally passionate about the cause, we couldn't wait to dress up our lips in the bare rouge. We can report that this creamy lipstick goes on smooth and when topped with the shimmering lip gloss, it creates a doll-like finish that would make Nicki Minaj blink 10 times as fast.
All sales proceeds from MAC Viva Glam Gaga 2 Lipstick and Lipglass ($14.50 each) benefit the MAC AIDS Fund. Now that's a love affair we can get behind!