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Presented by Popeater


Britney Spears Earned $500K for Product Placements in 'Hold It Against Me' Video

by The Editors of PopEater (Subscribe to The Editors of PopEater's posts)
Posted Feb 23rd 2011 at 1:10PM  
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Britney Spears spritzes on her perfume, Radiance, in the "Hold It Against Me" video. Courtesy of MTV

The video for "Hold It Against Me," Britney Spears' new chart-topping single, is filled with compelling visuals, intense choreography, gorgeous jewelry and product placements galore.

Within the first minute alone, Spears spritzes herself with Radiance, her own perfume, and then applies Make Up For Ever cream eyeshadow just a few seconds later. After that, it's a parade of product placements.

According to our friends at PopEater, the singer isn't sweating critics who have expressed disapproval over the display. In fact, she's laughing all the way to the bank.

The pop star raked in a cool half a million dollars for prominently featuring a number of brands in the video, including Sony and dating site Plenty of Fish in addition to the cosmetics and perfume.

Spears
has heard from her fair share of detractors in the industry over the video, including Katy Perry, who tweeted about the obvious product placements, "do it w/style & grace...Not so in ur face like some. U hv to get creative w/it. Some artists don't care tho, & u can tell."

Despite the hefty price tag, sponsors whose products were promoted in the video only received a few seconds of air time, with some companies receving only one product shot (in conjunction, of course, with Spears' implied endorsement of the product).

One group that isn't complaining is Spears' advertisers, who are already reaping the benefits of their investment.

Plenty of Fish has already reported a 20 percent increase in traffic to their site since Spears debuted her video last week.

Watch the full video below and leave a comment telling us what you think.

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Filed under: Beauty, Celebrity, News, Celebrity Beauty
Tags: beauty products, Britney Spears, britney spears music video, britney spears product placement, Hold it against me, music video, popeater, product placements
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