Courtesy of Material Girl


Kelly Osbourne is one lucky star.

Macy's Material Girl line has revealed Osbourne's second-season ad campaign, and it's getting raves from none other than Madonna, who co-designs the juniors label with daughter Lourdes "Lola" Leon.

"Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love," Madonna said in a statement.

Madonna and her oldest child chose Osbourne to front their 2011 Spring campaign earlier this year after parting ways with "Gossip Girl" star Taylor Momsen, the line's original spokesmodel.

The trio belongs to a sartorial mutual admiration society, with Osbourne claiming Madonna as her muse and Lola admiring Osbourne's eclectic style. "I take so much of my style from Madonna in the '80s and I really admire how Lola dresses and that she stays true to herself," Osbourne said in a statement.

Courtesy of Material Girl


Shot in New York City's East Village by fashion photographer Brooke Nipar, Osbourne is shown wearing alternately sweet and tough looks at iconic venues including the Lit Lounge and Mars Bar. Additional images were shot at BathHouse Studios in New York City on a set inspired by New York in the '80s, complete with chain-link fences and graffiti.

The E! "Fashion Police" squad member switches between floral-print dresses and stiletto heels, a boldly striped, lace-edge bra under peaks from a short-sleeve jacket, carrying a giant boom box as a prop. Accessories include a buffalo-check handkerchief wrapped around her hair and peep-toe pumps paired with ankle socks.

We suspect her famous papa, rocker Ozzy Osbourne, won't preach when he sees the campaign, which will appear in print in mags, including Teen Vogue, Seventeen and Cosmpolitan, starting in April. Osbourne will also make personal appearances for the line this spring.

The featured apparel is sold exclusively at Macy's, macys.com and will launch in spring at Canadian retailer the Bay and Bay.com.

Meanwhile, check out Madonna's ad campaign for Dolce & Gabbana.

And read about the brands being fronted by "Gossip Girl" stars Blake Lively and Leighton Meester.

Plus, here's what Osbourne's E! co-host Giuliana Rancic is wearing to the 2011 Academy Awards.