Images courtesy of WWD


Happy 90th Birthday Gucci! We got you something really nice, we swear. But probably not nicer than the gift that Women's Wear Daily is giving you, a multimedia smorgasbord of content launching today in the print magazine and as an iPad app.

"Gucci at 90" is WWD's first app for their WWD Milestones editorial franchise which recognizes significant anniversaries of style.

The "Gucci at 90" anniversary is tied to the opening of the first two Gucci stores in Florence in 1921. The app features a comprehensive history of the Gucci family and brand, an interactive timeline with three memorable videos including a 1955 interview with Aldo Gucci that was filmed in front of the first American store on West 58th Street in Manhattan.
Also included are profiles (with exclusive video interviews) of François-Henri Pinault, PPR Chairman and CEO and Gucci Creative Director Frida Giannini.

From a business perspective the package proves quite lucrative for WWD, which has 18 advertisers for the iPad and 36 for the print edition of milestones.

The "WWD Milestones – Gucci at 90" App is available for free from the App Store on iPad or at www.itunes.com/appstore.
http://main.stylelist.com/2010/07/19/gucci-fall-2010-ads/