James Franco may have won the eveningwear portion of the competition with his pink silk homage to Marilyn Monroe, but he also rocked several made-to-measure Gucci tuxedos during the evening.

The style combinations included a gray shirt with dark jacket, and a white jacket with black pants and cummerbund. (You can see some of his different tuxedo looks here.)

But Hollywood's more conservative men also looked great at the 2011 Oscars.

Best Actor Colin Firth not only wore a Tom Ford tuxedo, but he also thanked the former Gucci designer turned Hollywood director in his acceptance speech. (Ford also directed Firth in the 2009 film "A Single Man.")

Firth's suit was made with "ethical materials" -- meaning from managed, renewable resources -- in line with the ecological beliefs of his wife, Livia, who is partners in the London Fairtrade boutique Eco Age.

Firth told the U.K.'s Daily Mail, "It's all too easy not to think about these things but Livia educated me on the importance of knowing where the clothes you wear come from and I feel a moral duty to do so."

Best Supporting Actor Christian Bale wore an all-black Gucci shawl-collar tuxedo, accessorized with cuff links and a watch from Harry Winston. His beard was styled by Paul Bunyan.

Jake Gyllenhaal, who presented two awards with nominee Amy Adams, wore a made-to-measure Ferragamo tuxedo.

On the red carpet, the E! network's Ryan Seacrest wore a tuxedo by Burberry designer Christopher Bailey.

The Academy Awards, like a mass wedding, is all about the brides -- but it's nice to know the men pay some attention, too.

If you missed seeing Franco dressed in drag then take a look at the star's pretty-in-pink moment in our partner video: