The Barbadian beauty will act as the voice of the celebration, which boasts the tagline "100 Years Skincare for Life," and the festivities will include a global thank-you event and a sweeping international skincare advisory tour.
"Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans," said Markus Pinger, board member of Beiersdorf, the umbrella company Nivea falls under.
Nivea will also sponsor Rihanna's upcoming North American and European tour, which kicks off at the end of May. Expect to see the singer and the brand link up on a computer near you through a range of social media channels.
StyleList recently caught up with Rihanna's go-to hair guru, Ursula Stephen, for the scoop on how she creates the artist's gorgeous looks.