From Yves Saint Laurent's classic line to the burgeoning beauty wares of companies like Obsessive Compulsive Cosmetics (OCC), there was enough at The Makeup Show L.A. to make any makeup enthusiast's heart skip a beat. And nothing was more fun than catching a glimpse of the latest and greatest in products that prettify.
Stila introduced its Spring 2011 collection that flaunted the theme "Light Up the World" and included a selection of items to help every woman create an ethereal glow.
The company's best-selling eye shadow shade, Kitten, was the inspiration for an All Over Shimmer Duo that acts as a highlighter, shadow and décolleté powder in one sleek compact and a Glitter Eye Liner, both using the same feline-friendly name. Coconut Crush joins the Stila family of Lip & Cheek Stains providing a bronze, rose-gold hue, while a Silk Shimmer Gloss in Sunlight has been added to the collection for anyone looking for a shiny, bronze pout.
However, the standout items from the Spring 2011 collection are two eye shadow Trios: Ethereal includes a shimmery pale-pinky tan, a light mauve-gray accented by silver shimmer and a dark-brown hue with a touch of gold pearl, while Gilded boasts a delicate wheat shade with shimmer, a deep gold with additional sparkle and an opulent espresso that also has a hint of gold.
"There are 10 matte shades and two shimmers," explains Ava Scanlan, director of public relations for Temptu. "Airbrush makeup has become so popular and traditionally people have really only been airbrushing foundation, and maybe blush. But because of its popularity, we had a lot of consumer demand for more blush colors and now there has been demand for eye shadows. You can mix the shimmers and the mattes if you want your matte to have shimmer. You can also create colors. They range from blues to greens to grays."
Make Up For Ever wants to help you achieve that lit-from-within look with its hotly anticipated Uplight, a face luminizer gel that will be available shortly in the months ahead in eight different shades and three effects, including silky, pearly and sparkling. The gel contains reflecting pigments, which help to diffuse light, giving the appearance of a gorgeous complexion.
"The New York runways were definitely geared towards a more neutral, fleshy lip," says makeup artist and OCC founder David Klasfeld. "Not nude, not that concealer look, a little bit of color, but the attention is really diverted to the eyes, really soft, smoky eyes done with darker shades. It doesn't have to be done with blacks and grays. We have a darker plum color that we came out with and a really subtle mossy green, so incorporating a little bit of color but still keeping the look wearable. For everyday, you don't want to go out there with vivid, bright color on the eyes, but an unexpected twist of color into a smoky eye can be really pretty."
The brand's Lip Tars have generated a lot of buzz for OCC, which is a 100 percent vegan and cruelty-free line, and two new shades to make note of are Interlace, which was used on the dancers in Lady Gaga's "Born This Way" video, and Analog, to achieve the aforementioned neutral lip.
"For lighter to medium tone skin, Interlace is definitely selling like hotcakes here (at the Makeup Show)," says Klasfeld. "It's a real peachy neutral. For darker skin, we came out with a color called Analog that's more of a golden brown, and it's really the same look on different skin tones. It gives that same fleshy lip with just enough color."
Neutral lips weren't the only trend to hit the Fall 2011 Fashion Week runway, StyleList highlights others, including red eyes and outside-the-lines eye liner.