Enter Vogue contributing editor Lauren Santo Domingo and her business partner Aslaug Magnusdottir who understand this need for instant fashion gratification. For the Fall 2011 season, the dynamic duo launched Moda Operandi, a retail option for fashion types who can't possibly wait until the merch hits the stores.
Instead, those special enough to receive an invitation to join the site will be able to purchase full designer looks fresh from the runway for a limited amount of time via online trunk shows. So far they've featured top collections such as Alexander Wang, Carolina Herrera, Derek Lam and Proenza Schouler.
"We're really excited about the new set of trunk shows featuring designers from London Fashion Week," Santo Domingo told StyleList. "Designers such as Marios Schwab, Christopher Kane, Matthew Williamson, Peter Pilotto and Erdem, who consistently create the most sought after collections but are also the hardest for the consumer to find."
The goal of Moda Operandi, according to the website, is "to help designers build successful brands by connecting them to the women who cherish them. By providing early direct feedback between designers and their customers, Moda Operandi helps designers flourish and members sparkle."
If you have a passion for fashion but have yet to receive an invitation to join the site, don't fret. Online shoppers are encouraged to request a membership on the site's homepage. If and when you're accepted, you'll have access to multiple clothing and accessory sales plus the option to consult a stylist 24-hours a day, seven days a week. There's also the Moda Operandi magazine which editorializes the latest looks in a way that Vogue devotees could appreciate.
Santo Domingo's ten-plus years in fashion (from an assistant editor to PR maven and now a frequent contributor and consultant) and Magnusdottir's storied business background (a former VP of Gilt.com who holds an MBA from Harvard Business School) make them rather traditional when it comes to retail shopping.
"There has been much emphasis on fast fashion, designer impostors and discount fashion sites," says Santo Domingo. "We invite women to embrace fashion, the culture of fashion, appreciate the industry and to value the design and quality of the designers."
Meanwhile, here's a peak at Alexander Wang's Fall 2011 collection: