Kate Winslet has always been outspoken in her distaste for plastic surgery and airbrushing, but it seems the voluptuous Brit import has finally surrendered to the feature-altering clicks of a full Photoshop job in a new Lancôme ad.
In a campaign for new Lancôme lipstick collection L'Absolu Nu, the 35-year-old lies nude against champagne satin sheets, her face an image of poreless perfection, and her assets hidden by a strategically placed wrist and the iconic imprint of the Lancôme rose.
Shot by prominent fashion photographer Mario Testino, the campaign also features the Oscar winner draped in sheets, talking to a special someone on the phone -- all while applying her mother-of-pearl-flecked lipstick to pillow-soft lips.
And while this may all firmly plant your tongue in your cheek, Winslet says the lipstick is genuinely her latest obsession.
"I do think that lipstick is the best friend of absolute femininity ... and I also think there's something happening right now in the cosmetic industry, which is that we're seeing the big comeback of a great lipstick. L'Absolu Nu is a soft, delicious stain. It's very, very sexy ... very, very subtle," said the silver-screen star.
Even though Winslet had a public exchange of words with GQ U.K. over a 2003 magazine cover, it seems the actress may have adopted a laissez-faire attitude about airbrushing in the print industry, having been quoted as saying, "I accept magazine retouch photos all the time."
But, Winslet added, the enjoyment of a beautiful photograph shouldn't eclipse the reality of the situation.
"I just didn't want people to think I was a hypocrite and that I'd suddenly lost 30 pounds or whatever. So I just came out and said, 'Look, I don't look like that.' I'm not mad at the magazine, but I have no intention of looking like that," Winslet told the New York Post at the time.
Tell us: Do you agree that Winslet's Lancôme ad is an expression of art, or is it sending the wrong message?
Either way, we now have a hankering for a swipe of pink lipstick.
Know which other star is posing nude in the name of beauty? Kirsten Dunst for Bulgari -- but this time, it's for a fragrance.
Meanwhile, check out these 10 famous ladies who get naked over and over again.