Emma Watson is the new face of Lancôme. Photo: Dave M. Benett/Getty Images

Now that's magic!

Emma Watson has been named the new face of Lancôme. The 20-year-old "Harry Potter" star confirmed the exciting news this morning via Twitter after posting a series teasers to her followers this weekend.

"It starts with an L and ends with an E. I'm sure you have guessed the new face of Lancôme is me! :-)," wrote Watson.

"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme", said Youcef Nabi, President of Lancôme International in a statement.

As Lancôme's youngest face, Watson joins actresses Kate Winslet, Julia Roberts, Penelope Cruz and Anne Hathaway as celebrity spokesmodels of the French beauty house.

We can't wait to see the hot young star's debut ad campaign!

What do you think about Emma Watson being tapped as the new face of Lancôme?

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