Donning baubles inspired by India and the Orient, the 41-year-old bombshell will be dripping in Indian rubies and pieces of mother-of-pearl arranged in a lotus flower shape for the new Spring '11 Tous ad campaign, shot in Los Angeles late last year by famed fashion photographer Ellen Von Unwerth.
Although the full set of images for the campaign won't be released until April 1 (when the Spring pieces hit stores), one behind-the-scenes image revealed by the company shows Lopez in a skintight silk corset dress (Dolce & Gabbana perhaps?) with her dark hair coiled up in two buns while being embraced by Tous designer Rosa Tous.
Since Von Unwerth is the undisputed queen of modern pinup photography, combined with Lopez's ridiculously sexy allure, we're assuming the full campaign will be positively smoldering.
"We are absolutely delighted to have the iconic Jennifer Lopez be the face of Tous' Spring campaign," designer Tous said in a statement. "Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer, sharing with us strong family values as we are a family-owned business."
Rosa Tous' husband and fellow designer, Salvador, added: "We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic, a great illustration of our brand."
As for Lopez' part, she said that one of the bear-embellished pieces (a Tous signature) is her favorite from the collection.
"All girls love diamonds," she explained.
Can't argue with that.
To see Lopez in more sparkly things (namely a body-clinging bodysuit), check out her new video, "On the Floor."