In just a few weeks, Catherine Malandrino's debut collection for iconic tennis and sportswear brand Lacoste (two France-born labels, mind you) will be hitting shops across the country. And believe us, you've never seen crocodiles behave quite like this.
"My most important role with Lacoste is to open the door to the feminine world," Malandrino, a tennis player herself, tells WWD. "I am relaying effortless, chic, everyday clothes that you don't have to think about. All of the silhouettes can be eye-catching, whether it is a miniskirt or high-waisted pants."
The 12-piece collection, which is her first of four collections for the 78-year-old French sportswear company, includes garments such as slouchy harem pants, wide-leg trousers, pleated miniskirts, tie-dye polos with bat-wing sleeves, and collared crochet gowns that graze the floor. (Presumably, these are all meant to be worn off the court.)
One of the most notable liberties Malandrino took in the collaboration was reinventing the brand's classic logo to include two kissing crocodiles, one green, one yellow.
"Someone said it is the best symbol for a French kiss," Malandrino explains. "It brings questions of emotion and sensuality, and that's what I wanted to bring to Lacoste."
"We like to keep the logo pretty pure," Lacoste USA CEO Steve Birkhold tells WWD. "We might change the color, and we have used an enlarged one, but it was a big deal to turn the crocodile around. (Malandrino) has really opened our eyes to what Lacoste can represent for the fashion consumer. To succeed is really just changing people's perception that a polo is all we design."
The collection, which wholesales from $145 to $750, will be sold in mid-April at approximately 43 Lacoste boutiques, 11 Malandrino stores and a few select e-tailers.
In related Malandrino news, take a backstage peek at the designer's most recent fashion show in New York City.