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Havaianas Introduces its First Closed-Toe Shoes

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Mar 24th 2011 at 7:00PM  
9 Comments
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New closed-toe styles from Havaianas. Courtesy photos.

Flip-flop wearers, Havaianas is finally giving you what you've been waiting for.

The famed Brazilian flip-flop company is introducing it's first closed-toe shoe on Monday.

The "Soul Collection" consists of ballet flats, espadrilles, mid-rise and high-top sneakers, some even with an eco-friendly element to them (they're made of naturally sustainable jute.) And every one of these shoes has the Havaiana signature soft-as-marshmallow sole made of its proprietary rubber recipe.

"It's an extension of the Havaianas flip-flop," Jim Anstey, Havaianas' director of marketing, told StyleList. "They've got Brazilian styling with the very vibrant colors and the color blocking. And the sole of the flip-flop is there. It's called the 'Soul Collection' for a bit of a double entendre. It's the soul in the sole."

Anstey continued: "For us, it's a natural move to go from flip-flops to a closed toe. We wanted to keep a connection to the brand and that's the sole." But there's an even bigger connection, he added. "The name or our parent company is Alpargatas, and alpargata is espadrille in Spanish. The company started in 1907 making espadrilles in Argentina."

The shoes were previewed for editors and bloggers Wednesday evening at the company's showroom in SoHo where traditional Brazilian food and drinks were served.

The shoes, which range in price from $38 to $60 will be available starting Monday on Havaianas.com, at Kitson, Henri Bendel and other select retailers.

Love comfortable shoes? Check out more here.
Read All Comments
Filed under: Accessories, News, Designers & Brands, Shopping
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READER COMMENTS

(9)Add A Comment

trish, 3-27-2011, 9:52PM

2 stars vote downvote upReport
trish

No...never will I EVER wear those, and I would never buy them for my kids, they are just SO ugly.

Reply »

traceytwo, 3-27-2011, 11:04PM

2 stars vote downvote upReport
traceytwo

Yes Trish.. .Iagree.These are really FUGLY!!!!!!!!

Reply »

Pamela, 3-27-2011, 11:12PM

3 stars vote downvote upReport
Pamela

I thought they looked casual and comfy.

Reply »

minetcheri, 3-27-2011, 11:14PM

3 stars vote downvote upReport
minetcheri

they are cute, and seem comfortable.

Reply »

bond007, 3-27-2011, 11:52PM

2 stars vote downvote upReport
bond007

So UGLY..in the catagory of Crocks..UGLY UGLY

Reply »

Lara, 3-28-2011, 8:06AM

2.5 stars vote downvote upReport
Lara

I think the ballet flats are very cute, and look comfy.

Reply »

Pamela J, 3-28-2011, 9:50AM

2 stars vote downvote upReport
Pamela J

I'm supposed to be excited about these fugly things? They look like something made in 3rd grade summer camp. I bet they will be wildly popular because too many people have too much money and no brains.

Reply »

dickn2000b, 3-28-2011, 1:01PM

2 stars vote downvote upReport
dickn2000b

You talk about overpriced crap? Havaianas cost in excess of $20...for what? Cheap flip flops that are no better than the ones Walmart sells for less than $5. And this new line of theirs is absolutely horrid!

Reply »

seattleite4, 3-28-2011, 4:02PM

2 stars vote downvote upReport
seattleite4

My goodness, so much anger about flip flops....I'll take the pink ones please--don't throw a shoe at me or anything. Gosh.

Reply »

 
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