Celebrity colorist Jonathan Gale (who tends to the tresses of Lady Gaga, Kirstin Dunst and Chloë Sevigny) will present the brand's new hair color products on HSN. The collection features 9 dripless, ammonia-free shades of permanent at-home color, so you can cover any grays or take your natural color a few shades deeper or brighter. And without ammonia, there's no unpleasant odor or risk of the product leaving your hair dry or dull.
"You know how you feel when you walk out of the salon -- compliments are coming, your husband notices. You feel sexy, confident. That's what you're going to get -- in your home," Gale told StyleList.
The ammonia-free formula contains Colour Boost CR Technology, a proprietary blend of ingredients packed with antioxidants, Vitamins A and E, proteins, lipids and natural UV filters, that help you perfect the most natural-looking color. Amazonian Pequi Oil and MEA (monoethanolamine) help the pigments gently penetrate the hair shaft to create an even, vibrant hue. Couture Colour LUXEBLEND Crème Hair Colour offers permanent coverage for as long as it takes your hair to grow out, or about 28 shampoos.
Tune in to HSN March 28 and 29 for the live scoop on Couture Colour.
Check out this video tutorial from celebrity stylist and colorist Eva Scrivo on a salon-worthy blowout.