According to WWD, the 25-year-old pop star and her sister Sarah Owen are getting into the fashion game with an 18-piece collection focusing on vintage-inspired garments.
The line, named Lucy in Disguise, after the sisters' vintage shop that sits in London's Covent Garden district, was designed with a fictional clothes horse named Lucy in mind.
"(She's) a time-traveling fashionista who's inviting you to explore her wardrobe," Allen explained at a press conference. "It's a great opportunity to play with the character."
The dress-heavy pre-Fall collection includes frocks of every type, including a floor-sweeping ombré version, a minidress featuring a cute sailor's collar, a dreamy maxidress in acidic green with gold sequin embellishment, a shift dress in a charming, sexy cowgirl print, a tea-length '40s-style belted frock printed with a lily-of-the-valley pattern commissioned by the sisters, and over a dozen more. (See sketches of the dresses here).
The frocks, which will hit stores in June, will retail from $175 to $630, and will be available at Lucy in Disguise and Harvey Nichols in the U.K., shopbop.com in the United States, online at lucyindisguiselondon.com, and other international shops.
Oddly enough, it doesn't seem Allen will be wearing her own line for her upcoming nuptials to rocker beau Sam Cooper. It's been confirmed the songstress will don Chanel.
Of course, this won't be Allen's first foray into a fashion label. Check out her tiny collection of one-off retooled vintage dresses for the Vintage at Goodwood Festival in 2010.