Oh baby baby!

Britney Spears is being sued by former business partners for breach of contract, fraud and deceit, RadarOnline.com reports. The $10 million suit was filed Wednesday in Los Angeles County Superior Court.

Spears and her father, Jamie, are accused of cutting Brand Sense Partner, LLC. out of commission it's owed on a perfume deal it brokered for the pop star with Elizabeth Arden. Brand Sense and Spears renegotiated their original 2003 deal last year but the brand marketing company is now claiming the new agreement violates the original.

In fact, they claim Spears and her father acted secretly to cut them out of the deal.

"Britney secretly made a separate deal with Elizabeth Arden in a sneaky underhanded effort to circumvent and evade its obligations to Brand Sense," the suit states. "Effectively, Britney improperly and illegally cut Brand Sense out of the Elizabeth Arden deal."

The company is seeking declaratory relief in excess of $10 million, as well as, compensatory and punitive damages.

No word yet on the suit from Spears' camp.

Speaking of fragrance, here's our roundup of the sexiest ways to get your flower on.