Espirit Launches "Jeans Style" Fragrance
The clothing retailer has created his and her fragrances to accompany their denim lines. The women's fragrance is a fruity oriental, while the men's is an "aromatic fougere." The ad campaign features models Martha Streck and Marius Hordijk and has a sunny, 60s-California-esque vibe. - Via Design Scene
New Dove Deodorant Claims to Create More Attractive Underarms
Inspired by research that found 93% of women find their armpits unattractive, the personal care brand created Dove Ultimate Go Sleeveless, which claims its formula of specialized moisturizers will give women better-looking underarms in five days. It hits stores in the U.S. this week and the ad campaigns will feature actress Jessica Szohr. - Via The Wall Street Journal
Justin Bieber Adds to Fragrance Dog Tag Collection
The teenage pop star collaborated with Eoile Nation Beauty on dog tag fragrances for Walmart back in November, and now they're expanding the collection with two new pomegranate-scented designs. The new additions will be available at CVS and FYE stores within the next few days. - Via WWD
Illamasqua Releases "The Toxic Nature Collection"
To complement their recently released "Toxic" nail polish line, the British beauty brand released a color collection that ranges from bold, bright lip hues to sheer cream pigments. It also features the "Toxic Claw," a prosthetic thumb talon fashioned by the manicurist Mike Pocock. - Via T Magazine
Biotherm Reformulates Bestselling "Aquasource"
Fourteen years after launching its best-selling face care product, the skincare brand is releasing a new formula that contains the mannose molecule, which works to reconstruct the surface of this skin as well as regenerating deep layers of the epidermis to provide a deep, long-lasting moisturizing effect.- Via WWD
Lucky Magazine's Fragrance Contest
Wholearth Beauty + Bath, the eco-friendly beauty brand created by green lifestyle expert, Danny Seo, is partnering with Lucky magazine for a contest in which participants design a signature organic scent. The contest goes live on Lucky's Facebook page April 7 and the winner, whose fragrance formulation will be sold nationally, will be announced in Lucky's May issue. - Via WWD
