The retailer, a division of Gap, Inc., has joined forces with four brands to create pieces to be sold exclusively on Piperlime.com.
Twelfth Street by Cynthia Vincent, Beyond Vintage, Rachel Pally and Ella Moss have each created capsule collections that contain trend-right pieces like floaty floral tops, maxi-dresses, vintage-inspired tunics and printed party frocks. Each item will bear a special tag with the brand's name and the line "Exclusively for Piperlime." Prices start at $90 and will be available exclusively on the retailer's website starting today.
"We were thinking of a lower-priced line when Piperlime came to me," Pally told StyleList. "The prices are significantly less (about half) of what my collection is."
Her capsule of seven dresses is "geared for a younger customer. It's less sophisticated, and not in a bad way," the designer said. "It has a very youthful feel." Her offerings include several dress shapes: one-shouldered, kimono-style, a maxi length, a halter, and more.
While Pally said she does exclusive pieces for other retail customers, the partnership with Piperlime is "really a brand off-shoot," she said, and not the only new collection in the pipeline. "We have something else in the works," she shared. "Everyone is starting to look at the lower price points."