"It's the largest beauty event in the world," Daniel Ciocan, U.S. marketing director of the show's producer, tells StyleList. Considered the Fashion Week of the beauty biz, the 43-year-old event attracts 2,300 exhibitors from around the world.
Participants include buyers, distributors and manufacturers eager to discover the latest trends and products -- and show off what's coming in seasons ahead. So before they hit beauty counters near you, check out these product highlights from Cosmoprof.
"Nail art, foils and appliqués were all very hot. Incoco showed glittery zebra patterns. Konad debuted nail stamps. Gel lacquers are still very popular, but now manufacturers are starting to make gels that don't require UV light to set, which won't call for in-salon application. OPI is rumored to be launching gel lacquers for at-home use," said Ciocan.
"Paperself, a company out of the U.K., had beautiful lashes die-cut in unique designs, waterproof paper you can use up to four times. You can use the whole set or cut and use small pieces in strategic spots. We also saw crazy color, feathers and other unique faux lashes, plus products that enhance lash growth continue to be a trend this year," said Ciocan
Printed Hair Extensions
"Bold patterns and prints and bright colors are emerging as popular trends in hair extensions," said Ciocan.
"Cloud Nine from Italy, introduced a new type of hot roller that uses induction technology to heat each roller to 130 degrees in four seconds. When you take them out of the heater, the rollers don't feel hot to the touch," explained Ciocan.
Skin Care Suspension
"Fiolantina Poland brought innovation to the suspension of skin care formulas in cool patterns and designs within moisture gel," said Ciocan.
"A Taiwanese green hair care company called O'Right debuted packaging that's made from 80 percent recycled materials, some infused with seeds for planting, and printed with soy-based ink, plus the bottles are reusable and recyclable," said Ciocan. Even better, the shampoo and conditioner in these bottles is made with natural and organic ingredients.