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Swimsuits 2011: Fashion Styling That Hides the Bumps and Bulges

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Apr 6th 2011 at 5:00PM  
4 Comments
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A retro one-piece swimsuit from JCPenney. Courtesy Photo

In a few short weeks, we'll be dipping our toes into swim season.

The good news is that the options for swimsuits in 2011 are more fashion driven than ever.

"It's about the detailing, and swimwear that looks special," Gregg Andrews, fashion director at Nordstrom, explained to StyleList. "The details are like those you'd find in couture dressmaking – ruching, gathering and ruffles." An added benefit of these elements is that they can work for you. "These techniques are flattering – they can disguise bumps and bulges," Andrews added.

"Draping and ruching, particularly in a one-piece, define the waist," said Cynthia Maxwell, swim trend manager at jc penney. "They hide the stomach areas that we'd rather not be seen." And conversely, "ruffles make her look very shapely."

Macy's vice-president and women's fashion director Nicole Fischelis agreed. "Draping and asymmetry is important," she told StyleList. "It's about strapless, one-shoulder suits, deep plunge necks," and, she added, "one-pieces are still very important."

There's a vintage element showing up as well. "There are lingerie-inspired details like bra cup seaming and metal rings on the bands," Andrews described. "There's a skirted effect that we're seeing along with a high-waisted bottom that's a little fuller. It has a 1940s feel like a classic Vargas pin-up girl."

A retro look from Nordstrom. Courtesy photo


And then there's the classic nautical look. "It's a crisp nautical or South of France look with stripes – orange and white, red and white and royal and white," Andrews said. "The stripes go from one inch down to pencil stripes."

For prints, look for tropical-inspired looks with palm tree leaves or flowers, brightly colored "ethnic" looks, animal prints, paisleys and color -- lots of color, ranging from the ballet-inspired, barely-there hues to saturated, hot tones.

The staple of moms everywhere, the tankini, is not as dowdy as the usual connotation implies. "The tankini definitely remains popular," Andrews admitted. "Women get the comfort of a two-piece suit and it works for longer torsos. There's a time and a place you want to be wearing a string bikini, but tankinis work in the other times."

At Macy's, Fischelis sees the flexibility a tankini provides. "You can infuse fashion. I say play with color and patterns," she said. "Wear a striped top with a solid bottom, or wear a striped top with a printed bottom."

Tankinis at jc penney are a fashion staple that have even infiltrated the junior area. "The girls like the idea that they're wearing a two-piece and the mom's like that they're still covered," Maxwell admitted.

The days of throwing on a hoodie and heading to the beach are over. Fashionable swim cover-ups and complementary pieces are in such demand at Macy's, "whether it's a maxi-skirt or -dress, or a peasant shirt or tunic," Fischelis shared, that it's INC brand has added it as a new category. "We have so many stores in warm regions that we have a strategic policy for them."

A graphic bikini from JCPenney. Courtesy photo.


The continued popularity of the maxi dress has moved it into the cover-up category at jc penney, Maxwell said. "And crochet, lace, anything with open work looks really modern, but still gives some coverage, she added.

At Nordstrom, "cover-ups" are taking on a utilitarian, yet fashionable look. "It's not about just a sarong or a pareo anymore," Andrews said. "Cover-ups are evolving into pieces that allow a woman to sit in the hotel bar and go to the pool. There are tunic-length or short dresses that allow the wearer to be more 'dressed.' You wear the tunic over your swimsuit, with pants to dinner and over shorts to go shopping."

He added that value and necessity are driving this. "Women want to invest in pieces that are able to do more than just one thing. And in these days when airlines are charging for luggage, everything has to have more than one use."
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Filed under: Fashion, News, Designers & Brands, Shopping
Tags: Body type, BodyType, jc penney, JcPenney, macys, nordstrom, spring 2011, Spring2011, StyleGuide, summer 2011, Summer2011, swim, swimsuit, swimsuits 2011, Swimsuits2011, swimwear
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READER COMMENTS

(4)Add A Comment

holland cross, 4-25-2011, 10:16PM

2 stars vote downvote upReport
holland cross

Women in Bathing Suits are always Eye Candy. The Sun,the Beach, the Ocean and Beautiful Women to brighten my life, it is all good and I am blessed.

Reply »

holland Cross, 4-26-2011, 8:06AM

2 stars vote downvote upReport
holland Cross

Women in Bathing Suits are always Eye Candy. The Sun, the Beach, the Ocean and Beautiful women to brighten my Life,and it is all good and I am Blessed.

Reply »

breakseven, 5-14-2011, 1:01AM

1 star vote downvote upReport
breakseven

instead of hiding the bulges and bumps, how about getting rid of the bulges and bumps. don't put a fresh coat of paint on an old house - remodel

Reply »

amandasmart20, 8-08-2011, 3:08PM

2 stars vote downvote upReport
amandasmart20

Great tips. By the way, I love the black retro one-piece swimsuit at the top. The ruching really helps to make it very form-fitting and elegant. It's perfect for the fashion trends of the summer of 2011 and especially for hiding any unwanted bulges.

Reply »

 
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