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Procter & Gamble Recalls 10 Clairol Natural Instincts Hair Color Shades

by Dana Oliver (Subscribe to Dana Oliver's posts)
Posted Apr 12th 2011 at 11:15PM  
35 Comments
Share
Clairol Natural Instincts

Clairol Natural Instincts. Photo: Clairol.com

At-home hair color lovers, check your beauty closets and cabinets. Procter & Gamble has voluntarily recalled 10 shades of Clairol Natural Instincts.

The beauty and household care company was alerted in late March that something went awry with their popular hair color line when someone who had used the product contacted P&G after they experienced an unwanted color result, spokesman Brent Miller told StyleList.

After investigating the claims, P&G discovered that the ColorFresh! Revitalizer -- a refresher that is applied two weeks after the initial color to enhance the hair's tone -- was mismatched in 10 Natural Instincts hair color kits.

The shades recalled include:
• Natural Instincts Shade 16 Light Auburn (Spiced Tea)
• Natural Instincts Shade 35 Brown Black (Ebony Mocha)
• Natural Instincts Creme Shade 03G Light Golden Blonde (Honey Creme)
• Natural Instincts Creme Shade 7.5 Dark Blonde (Maple Creme)
• Natural Instincts Creme Shade 21G Medium Golden Brown (Caramel Creme)
• Natural Instincts Creme Shade 23R Medium Auburn (Raspberry Creme)
• Natural Instincts Creme Shade 30R Dark Auburn (Cherry Creme)
• Natural Instincts Creme Shade 31 Darkest Brown (Coffee Creme)
• Natural Instincts Vibrant Shade 9 Natural Light Blonde (Blonde Vibrance)
• Natural Instincts Vibrant Shade 10 Extra Light Blonde (Sun-Kissed Blonde)

However, P&G confirms that the hair color in the kit is correct and anyone who has purchased any of the products with the aforementioned shades is urged to toss it.

But don't worry that you're throwing away hard-earned dollars in the trash. The company is stepping up to the plate and issuing refunds and providing color correction services.

"The quality of our products and satisfaction of the women who use them is our top priority," Miller told StyleList. "P&G corrected the issue and will have product back on the shelf in May 2011."

Head over to www.clairol.com/alert for more details.

Have you ever used Clairol Natural Instincts ColorFresh! Revitalizer? Share your experience in the comments section. And be sure to watch our Hair Basics video below for a refresher on how to highlight at home.

Read All Comments
Filed under: Hair, News, Hair Color
Tags: Brent Miller, Clairol, hair color, Procter and Gamble, recall
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READER COMMENTS

(35)Add A Comment

Catherine, 4-14-2011, 2:09AM

2 stars vote downvote upReport
Catherine

Is the red hair color included in this recall? NOooooooooooooo..............! WOOT

Reply »

moosequill, 4-14-2011, 2:52AM

2 stars vote downvote upReport
moosequill

The people who used this stuff prior to the recall announcement have likely thrown away the box and the receipt, especially since if it was bought one month ago. Probably won't be getting 'refunds' as the company claims.

Reply »

dls031568, 4-14-2011, 11:06AM

2 stars vote downvote upReport
dls031568

this is a perfect example of why we professional hair stylist love box color, when you do not get the result you want you call us in a panic to fix it and that cost a small fortune, this is why we go to school and get a professional license to learn how to formulate hair color!! among other things.........

Reply »

Mary Ann Pierce, 4-14-2011, 6:50AM

2 stars vote downvote upReport
Mary Ann Pierce

I tried the color revitalizer packet. I was using a light brown shade not listed in the recall. My hair turned a brilliant orange!! Luckily it washed out in a few days. I didn't keep the box or receipt. I won't ever use this product again.

Reply »

Linda Watson, 4-16-2011, 2:32PM

2 stars vote downvote upReport
Linda Watson

I used Brass Free Light Brown(6C) and I am red as Elmo. When I opened the refresher packet the raspberry/burgundy color should have been a huge red flag, but I had not read about the recall until after the fact. By the way, the one I used is not listed in the recall anyway. What kind of shampoo did you use? The more I work with my hair the more red it gets. I am so upset.

»

Sue, 7-27-2011, 4:23PM

2 stars vote downvote upReport
Sue

Mary Ann, the same thing happened to me this week. I used the light brown and then the enhancer packet two weeks later and my hair was orange. I have shampooed it over and over and then finally last night I put more color on it, still have a lot of red in my hair. I will never buy this product again. I have used the natural instinct for years, but they have changed it now and I don't like it! I didn't want to have orange hair!!!

»

elyse, 4-14-2011, 7:50AM

2 stars vote downvote upReport
elyse

This is interesting because last year my daughter used a Clairol Hair Color product (not the one being recalled, just a normal hair coloring kit). According to the box, the color shold have turned out dark brown. it turned out INK BLACK!! I called the company, they asked me some questions, took my info down and did issue me a refund for the purchase price. I had to buy Oops! to remove the color (which thankfully worked). I wish I had thought about asking for a refund of my money that it cost to fix the color. At least Clairol stands by its products, but I won't buy their products again- too scared!

Reply »

Kim, 4-14-2011, 8:31AM

2 stars vote downvote upReport
Kim

my sympathies. A bunch of years ago I bought this hair color that was supposed to be a cinnamon color and promised super shine .. I thought wonderful going to try this. OH it had SUPER SHINE.. the problem was the color my hair turned was Cherry red! not the color shown on the box. I phoned the company they had me get the hair dresser who fixed the mess to write a letter describing the color and what she did to fix it. I had to mail that and the box with the bottles to them. They did mail me a check that covered most of the cost of the repairs. Better than a kick in the teeth.

»

dls031568, 4-14-2011, 11:11AM

2 stars vote downvote upReport
dls031568

rule of thumb when using box hair color, NEVER go by the shade selector on the side of the box, ALWAYS choose a shade two shades lighter as box color ALWAYS comes out darker then you think!! the chemicals in box color are NOT the same as whats in professional hair color!!

»

J. Grosse, 4-14-2011, 9:50AM

2 stars vote downvote upReport
J. Grosse

A few days ago I used the color packet from Light Brown # 13, which
isn't listed. It turned out to be an unlucky number, for my hair turned
orange-red. I washed it out twice immediately. It's a color I can live
with for now. But the box is gone.

Reply »

doris larson, 3-10-2012, 3:39PM

2 stars vote downvote upReport
doris larson

I had the same experience. Now I just toss the "Enhancement" packet. I wish they would go back to giving us better gloves and a larger tube of conditioner. Otherwise, I'm very satisfied with the product.

»

Sydney, 4-18-2011, 5:50AM

2 stars vote downvote upReport
Sydney

I use Brass Free Medimum Brown. I just used the revitalizer color today and what a mess. It dyed my scalp red and that's it. My gray hair is still bright white, and it didn't add any luster to the rest of my hair. I don't know why they changed the Brass Free formula, the new boxes/formulas stink!

Reply »

Bonnie, 4-25-2011, 5:11AM

2 stars vote downvote upReport
Bonnie

You can add me to the list with a strange new red tint to my hair that will hopefully soon wash out. I used the 5-C Brass-Free Medium Brown color refresh and it certainly is NOT the same color as the original shade, not even remotely. They really must further perfect this formula! What a disaster. I didn't see this one on the recall list either.

Reply »

"Red", 5-07-2011, 10:59AM

2 stars vote downvote upReport

I used the "color refresher" after 2 weeks. BIG MISTAKE! I use #13 Suede--the "refresher" seemed stripped my hair of any existing color that was left, and turned it to a very NON-lovely shade of neon orange. "Luckily" my scalp is a lovely shade of red-orange, so I'm all color coordinated. Unbelievable. Don't have time to redo it, so Thanks for a great Mother's Day treat, Clairol! Believe me, I'll be sure to tell anyone who inquires (and lots who don't) that my new look is compliments of Natural Instincts.

Reply »

Brenda Kidd, 5-19-2011, 12:53PM

2 stars vote downvote upReport
Brenda Kidd

PROCTER AND GAMBLE 1,4-DIOXANE CANCER CAUSING CHEMICAL AND BRENDA KIDD

1,4-dioxane is known to the state of California to cause cancer.
It is also on California’s Proposition 65 list of chemicals known to cause cancer.
According to the California EPA, 1,4-dioxane is suspected as a kidney toxicant, neurotoxicant and respiratory toxicant.

Many companies use ethoxylation because it is a cheap shortcut process to provide mildness to harsh cleaning ingredients. The process requires the use of the cancer causing Petrochemical ethylene oxide, which generates 1,4-dioxane as a byproduct of ethoxylation.

According to the Environmental Working Group, 1,4-dioxane is also a groundwater contaminant.

Procter and Gamble Tide, Ivory Snow Gentle, Tide Free, Gain 2X Ultra, Cheer Bright Clean Detergent and Era 2X Ultra Conventional Brands had significantly higher levels of contaminant, which is 1,4-dioxane a known cancer causing chemical.

Below are some of Procter & Gamble Products that contains 1,4-dioxane during a product conducted test.

Tide had 55 parts per million of 1,4-dioxane in it.
Ivory Snow Gentle had 31 parts per million of 1,4-dioxane in it.
Tide Free had 29 parts per million of 1,4-dioxane in it.
Gain 2X Ultra had 21 part per million of 1,4-dioxane in it.
Cheer Bright Clean Detergent had 20 parts per million of 1,4-dioxane in it.
Era 2X Ultra had 14 parts per million of 1,4-dioxane in it.

However, 1,4-dioxane is not included on Procter and Gamble products ingredient labels, but it is a cancer causing chemical.

1,4-dioxane is not only in Procter and Gamble Conventional Brands of detergents, 1,4-dioxane is also in 18 of Procter and Gamble Herbal Essences shampoo products too.

A product test conducted revealed that an Herbal Essences shampoo of Procter and Gamble, contained 1,4-dioxane levels of 24 parts per million. That is 14 parts per million, over the limit, which is 10 parts per million.

The cancer causing chemical 1,4-dioxane is considered contaminant and is not included on the products ingredient labels.
The Food and Drug Administration does not require 1,4-dioxane to be listed on labels of personal care products, defining it as a contaminant rather than an ingredient because it is produced during manufacturing.

Procter and Gamble agreed to reformulate after an Environmental health consumer advocate filed a notice of intent to sue in California, under Proposition 65, the state’s landmark toxics law. Procter and Gamble agreed to reformulate 18 of their Herbal Essences products to reduce levels of 1,4-dioxane to 10 parts per million or below.
1,4-dioxane is found in personal care products (shampoos, Cosmetics, deodorants, toothpastes and mouthwashes) and household cleaning products.

If you digested or swallowed toothpaste and mouthwash, can 1,4-dioxane get in your system and cause severe Lung, Esophagus and Stomach Cancer?
If you cut yourself, while you are shaving on any part of your body, (under the arm) can 1,4-dioxane get into your system and cause Breast Cancer/Cancer?

1,4-dioxane is known to cause cancer and is considered contaminant and Procter and Gamble knows this, however, (through the years, over the limit amounts of) 1,4-dioxane had been in their products.

Breast Cancer is breast cancer.
Lung Cancer is lung cancer.
Esophagus Cancer is esophagus cancer.
Stomach Cancer is stomach cancer.

Cancer is Cancer, why would any group of people, knowing that 1,4-dioxane causes cancer put 1,4-dioxane in their products?
Cancer is devastating. It can be prolonged or it can be a rapid form of death.

Procter and Gamble Products that contains 1,4-dioxane are still on the market.

Procter and Gamble have failed to warn consumers about their personal care and household cleaning products, which contains 1,4-dioxane.
Procter and Gamble have failed to provide the consumers with warnings about the danger of 1,4-dioxane to one's health.
Proctor and Gamble have failed to give instructions to the public on how to prevent deviation from accepted use of their products that contain 1,4-dioxane.

Is Cancer man made?

Do Procter and Gamble care about the Consumers?

Products can be made without 1,4-dioxane.

Reply »

Brenda Kidd, 5-19-2011, 12:56PM

2 stars vote downvote upReport
Brenda Kidd

PROCTER AND GAMBLE 1,4-DIOXANE CANCER CAUSING CHEMICAL AND BRENDA KIDD

1,4-dioxane is known to the state of California to cause cancer.
It is also on California’s Proposition 65 list of chemicals known to
cause cancer.
According to the California EPA, 1,4-dioxane is suspected as a kidney
toxicant, neurotoxicant and respiratory toxicant.

Many companies use ethoxylation because it is a cheap shortcut process
to provide mildness to harsh cleaning ingredients. The process
requires the use of the cancer causing Petrochemical ethylene oxide,
which generates 1,4-dioxane as a byproduct of ethoxylation.

According to the Environmental Working Group, 1,4-dioxane is also a
groundwater contaminant.

Procter and Gamble Tide, Ivory Snow Gentle, Tide Free, Gain 2X Ultra,
Cheer Bright Clean Detergent and Era 2X Ultra Conventional Brands had
significantly higher levels of contaminant, which is 1,4-dioxane a
known cancer causing chemical.

Below are some of Procter & Gamble Products that contains 1,4-dioxane
during a product conducted test.

Tide had 55 parts per million of 1,4-dioxane in it.
Ivory Snow Gentle had 31 parts per million of 1,4-dioxane in it.
Tide Free had 29 parts per million of 1,4-dioxane in it.
Gain 2X Ultra had 21 part per million of 1,4-dioxane in it.
Cheer Bright Clean Detergent had 20 parts per million of 1,4-dioxane
in it.
Era 2X Ultra had 14 parts per million of 1,4-dioxane in it.

However, 1,4-dioxane is not included on Procter and Gamble products
ingredient labels, but it is a cancer causing chemical.

1,4-dioxane is not only in Procter and Gamble Conventional Brands of
detergents, 1,4-dioxane is also in 18 of Procter and Gamble Herbal
Essences shampoo products too.

A product test conducted revealed that an Herbal Essences shampoo of
Procter and Gamble, contained 1,4-dioxane levels of 24 parts per
million. That is 14 parts per million, over the limit, which is 10
parts per million.

The cancer causing chemical 1,4-dioxane is considered contaminant and
is not included on the products ingredient labels.
The Food and Drug Administration does not require 1,4-dioxane to be
listed on labels of personal care products, defining it as a
contaminant rather than an ingredient because it is produced during
manufacturing.

Procter and Gamble agreed to reformulate after an Environmental health
consumer advocate filed a notice of intent to sue in California, under
Proposition 65, the state’s landmark toxics law. Procter and Gamble
agreed to reformulate 18 of their Herbal Essences products to reduce
levels of 1,4-dioxane to 10 parts per million or below.
1,4-dioxane is found in personal care products (shampoos, Cosmetics,
deodorants, toothpastes and mouthwashes) and household cleaning
products.

If you digested or swallowed toothpaste and mouthwash, can 1,4-dioxane
get in your system and cause severe Lung, Esophagus and Stomach
Cancer?
If you cut yourself, while you are shaving on any part of your body,
(under the arm) can 1,4-dioxane get into your system and cause Breast
Cancer/Cancer?

1,4-dioxane is known to cause cancer and is considered contaminant and
Procter and Gamble knows this, however, (through the years, over the
limit amounts of) 1,4-dioxane had been in their products.

Breast Cancer is breast cancer.
Lung Cancer is lung cancer.
Esophagus Cancer is esophagus cancer.
Stomach Cancer is stomach cancer.

Cancer is Cancer, why would any group of people, knowing that
1,4-dioxane causes cancer put 1,4-dioxane in their products?
Cancer is devastating. It can be prolonged or it can be a rapid form
of death.

Procter and Gamble Products that contains 1,4-dioxane are still on the
market.

Procter and Gamble have failed to warn consumers about their personal
care and household cleaning products, which contains 1,4-dioxane.
Procter and Gamble have failed to provide the consumers with warnings
about the danger of 1,4-dioxane to one's health.
Proctor and Gamble have failed to give instructions to the public on
how to prevent deviation from accepted use of their products that
contain 1,4-dioxane.

Is Cancer man made?

Do Procter and Gamble care about the Consumers?

Products can be made without 1,4-dioxane.

Reply »

Bridget, 8-11-2011, 11:25AM

2 stars vote downvote upReport
Bridget

Why mess with a good product, Natural Instincts was a great product why add another step. The conditioner is the main reason I bought this brand and now it is changed and a smaller tube is included and this 2 week packed mess is added. Go back to the old product. I turned everyone in my family on to this product and now they have had the problem with the packet having their hair turn a different color. Luckily i hadn't used mine yet and would have had to go on vacation with weird hair...DON"T CHANGE A GOOD THING!!!!

»

Judith, 5-19-2011, 9:32PM

2 stars vote downvote upReport
Judith

Add my name also to the list of people who had horrible results with Natural Instincts. I was a loyal Loving Care customer for years since my hair turned prematurely white early in my 30's. Several of the Loving Care colors gave just enough tint that my hair was beautiful. Strangers walked up to me on the street and asked me if my color was natural. With any one of the brown shades, my hair always came out a beautiful ash blonde. It was shiny, healthy and vibrant, too.

With the constant Natural Instincts flyers tucked inside the box, I figured it was going to be discontinued, so I broke down and gave a Natural Instincts color a try. WHAT A MESS. My hair turned a brassy orange hours after I stepped out into the sun, and it completely changed the texture of hair. I am so angry at myself that I fell for this persuasion. (What did the flyer say? "If you like Loving Care, you'll LOVE Natural Instincts?" That was complete foolery.) I think my only option is to just have a very short cut for the summer to chop off the damage; this was not my plan a few months ago.

Why in the world this company discontinued a terrific product like Loving Care is beyond me--and then suggest a product that is a MUCH more damaging for our hair is bizarre. I doubt I will ever pick up another Clairol box in my lifetime after this experience. What a shame, too. They had a good product that worked extremely well for so many of us.

Reply »

Jean, 6-08-2011, 3:33PM

2 stars vote downvote upReport
Jean

Bad Experience with Clairol ColorFresh Revitalizer Packet
Edit Subject
I normally use Clairol Natural Instincts Brass Free lightest brown hair color. The last I time I bought it, it contained a packet of ColorFresh Revitalizer, which is stated to add "color pigments back to your hair in just 5 minutes," to be used 2 weeks after the regular hair color. I thought I read somewhere, but can't find it again, that the ColorFresh Revitalizer may not be the same color as the hair color in the box. But I figured it would be a similar color or else why put it in the box in the first place? WRONG!!!! I left it on for 5 minutes and it turned my hair bright red!! Even worse, it stained my shower tiles!! My hair color always just rinses off the shower tiles, but this actually stained. I was able to get most of it off by scrubbing with 409 cleaner. Then I washed my hair with an anti-residue shampoo immediately, and a little of the red came out because the suds looked yellow. I used the shampoo again the next day, and a little more came out, but my hair still looked RED! I use the Brass Free color so my hair WON'T look red. Golden is all right, but I don't really like red. Since then I have washed 2 more times with regular shampoo, and the red has faded but is definitely still there. My advice: do not use the ColorFresh Revitalize packet unless you like having red hair!!! I really do not know what the people in charge of Clairol hair color were thinking in including this packet. I will certainly never use it again!

Reply »

Brenda Kidd, 6-09-2011, 6:41AM

2 stars vote downvote upReport
Brenda Kidd

Petition: By Choice For Procter & Gamble To Take The Contaminants That Causes Cancer Out Of Their Products…
http://www.gopetition.com/petitions/petition-by-choice-for-procter-gamble-to-take-the-co.html

Stop purchasing Procter and Gamble, as well as, other company’s everyday use of some of their baby products, household cleaning products, household cooking products, plastic containers products and cosmetics products, until proven changes are made.

Please click on the above link or copy and paste it in your browser and click enter to sign the Petition: By Choice For Procter & Gamble To Take The Contaminants Out Of Their Products
Products can be made without contaminants.

Share, pass it around, place it on your wall and email this to friends, family and to people near and far.

To read more click on the above link to sign the petition.

After you have sign the petition then go to the below link to read even more.

http://petitionprocterandgamblecontaminants.blogspot.com/

Thank you.

Reply »

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