According to a report in The New York Times, the fragrance industry is finally taking note of the sometimes intrusive way perfume salesclerks sell scents. Stores are cracking down on this behavior, reducing the number of eau pushers and encouraging the use of blotter cards.
"It's gone from being something that was a little bit fun, and something you could avoid since there weren't that many of them, to feeling like you're dodging bullets all the time," fragrance expert Ann Gottlieb told The New York Times.
But with a sales strategy that dates back to the 1950s, will fragrance demonstrators be able to putt off on the spritz?
Department stores including Nordstrom, Lord & Taylor and Bloomingdale's have taken steps towards making the perfume shopping experience more pleasurable. "We don't permit them to chase people down the line and spray them like the old cartoon. That's not how we do it anymore," said Howard Kreitzman, Bloomingdale's vice president of fragrance.
Beauty giant Sephora has always used an off-hands approach by allowing customers to find the right eau with the help of ScentSa, a touch-screen fragrance finder system.
While this beauty editor is definitely an advocate for decreasing fragrance spritzers and increasing fragrance educators, I'd hate to see talent go to waste.
I suggest using those point-and-shoot skills at a tanning salon.
What do you think about the fragrance industry cracking down on perfume demonstrators?
Check out the entire article on NYTimes.com.
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