Kimora Lee Simmons

Kimora Lee Simmons. Photo: Dr. Billy Ingram/WireImage

She may be the CEO of fabulosity, but Kimora Lee Simmons says the spotlight takes a backseat these days to more important roles as mother, role model and wife.

StyleList had a girl talk with the 35-year-old diva, who has a fiery response to the rumors swirling around the Internet in recent days, which accuse Simmons of anorexic behavior.

The star says it's the parent in her that was most offended by the comments, though she personally finds it's often a no-win situation with the media.

"Six months ago, I was a size 10, and on CNN -- CNN for God's sake -- all the news was about how they have to spend millions of dollars retouching ads to make me look thinner. And now this other story [on our sister site PopEater] is throwing sensational salt on me, saying that I'm anorexic!" says Simmons.

[We reached out to PopEater's Rob Shuter and he declined to comment.]

"That story quotes me as saying 'I don't eat.' Well, I had said, 'I don't eat bags of Doritos and cheeseburgers like I used to,' but the writer ended the quote at, 'I don't eat.' That's irresponsible reporting. It really upset me because it's not at all my message, and I want people to know that. I'm first and foremost a mother and a wife, and I'm raising three kids, and I want them to grow up to have a healthy sense of self," Simmons tells StyleList.

The girl power theme factors strongly into the star's life at the moment, with the launch of her sixth fragrance this month called, Luv Me -- a fruity floral that is targeted to 16-to-24 year olds, which is rolling out select stores including Walmart, CVS and Walgreens. And with it, Simmons hopes to send a positive message to young women who are often going through the scathing battles of social pressure.

"The name is a celebration, a call to action. It's telling you to love yourself, and telling other people in your life to love and value you. It's such a crazy time in the world right now, and I think we need to spread that message," says Simmons.

Retailing from $17 to $28 for eau de toilette sprays, the musky sandalwood base is lightened with notes of apricot blossom, passion fruit, tiger orchid and tangerine. The golden juice comes packaged in a teen-leaning bottle with faux diamond-shaped cap, and name emblazoned in lipstick red across the front.

Citing Dame Elizabeth Taylor as a big-picture inspiration for "the trails that she blazed," Simmons says that it's actually the "everyday working woman who is running around frantic, trying to get so many things done at once," who inspire her product creations as a designer.

She also considers her daughters.

Simmons says the most important lesson she is trying to instill in her girls, 11-year-old Ming and 9-year-old Aoki with ex-husband Russell Simmons, concerns the fast and glamorous lane of celebrity.

"I want them to realize the difference between the delicious fantasy that is fashion, and real life. My kids see me come home from a photo shoot and wash my face off. They see the difference between what I really look like, and what the ad looks like. I want them to get that," says Simmons.

The star says the message translates to her fans and followers, too.

"If you see me in ad, know that it has been airbrushed. The lighting is optimal, there's a whole team of hair and makeup to make you look amazing. No one's skin actually glows like that. Like, my husband [actor Dijimon Hounsou] looks great in person. But he looks even better in movies, because he's had some help!" emphasizes Simmons.

As for the 25 pound weight loss that sparked the eating disorder rumors, Simmons says a good old fashion change towards healthier eating and more exercise is what gradually did it for her. Simmons reveals it took two years worth of lifestyle changes after having son Kenzo Lee Hounsou to accomplish the feat.

"Look, it's common sense sh-t. I know I have to put my baby in a buggy, and get outside and walk for thirty minutes every day. I had oatmeal and blueberries for breakfast this morning instead of the white bread slathered in butter and jelly I might have had before. I'm not naturally athletic, and I totally relate to women who have had long-standing battles with their weight. I've had the thyroid issue. It's hard for me. But if I can manage to do it, you can too," says Simmons.

With plastic surgery always a hot topic in Hollywood, the Missouri native says she doesn't judge anyone who decides to opt to go under the knife, especially moms who may be self-conscious of tummy pouch that doesn't go away with exercise and dietary changes.

However, Simmons feels it's an educated decision you have to make on your own, and never just because someone else is doing it.

Luv Me by Kimora Lee Simmons. Courtesy Photo

"Don't ever get yourself cut up, trying to look like a picture of someone else, if you've never even met that person, and know nothing about how much that picture actually looks like them. Celebrities do it all the time. If you just run after fads without putting any thought into what it really means for you, and your body, you're going to throw yourself in an endless flux that will drive you nuts," says Simmons.

And while the six foot tall beauty seems equal parts brazen and confident, Simmons says that bashing comments do get to her, and it's something that women need to stop doing.

"I don't want all these girls growing up crazy! We have to uplift one another as women. Don't take shots at people's bodies. Don't be snarky and mean, because it'll somehow come back to you, and it's going to be your kid one day. Life doesn't always have to speak to the lowest part of us. If I'm out on carpet, and you don't have anything nice to say about my body, you know what? Talk about how fabulous my shoes are instead."

For more first-hand advice from celebs, check out these savvy anti-aging tips for your body and mind from Kim Cattrall.

And don't forget to check out these 15 fabulous buys that make a difference!