Longtime friends, advertising vet Mayumi Tatsuta and activewear guru Ben Pruess, came together altruistically to organize Japan: Rising, a silent auction and fundraiser being held on April 28, at Milk Gallery in NYC, to benefit the survivors of the Tohoku earthquake and tsunami disaster.

By first partnering with Erik Lavoie of Vice and Milk Gallery -- Pruess and Tatsuta decided rather than reach for their checkbooks they would reach to their community. What they found was an outpouring of love and generosity by renowned and emerging artists and photographers such as AOL artist Mike Perry.

Serendipitously, while organizing Japan: Rising, Pruess and Tatsuta found a void in the events-planning industry. Hence A Good Gathering was born to unite the arts community for the greater good while enjoying each others' company. Their philosophy: Good people. Good cause. Great night out. And Thursday is their grand debut with Japan: Rising.

Want to show your support? Check out our fashionable round-up of charitable causes here and here. And don't think we forgot about beauty products.