StyleList brought you the steamy release of the Gucci Guilty fragrance for women and its accompanying film last fall featuring actress Evan Rachel Wood as the femme fatale and Chris Evans -- future "Captain America" -- as her love interest. And the launch of the male counterpart, Gucci Guilty Pour Homme, comes with a second sultry installment of director Frank Miller's artistry. (Watch the director's cut below)
"Creative director Frida Giannini wanted to create the perfect compliment to the female version of the scent, from the bottle to the juice to the ad campaign," Kenyatta Nelson, P&G executive told StyleList, at a private preview of the fragrance.
"Giannini was very hands-on in the development of both the male and female fragrances, at the same time. She envisioned them together," said Nelson.
The juice has top notes of sparkling Italian lemon, pink peppercorn and lavender (key to the fougère fragrance family). Surprisingly, there's a heart of orange flower, which is usually a more feminine note, but this is a daring scent. Finally, the dry down features hallmark Giannini note patchouli and cedarwood.
The fragrance itself is tinted with a hint of lavender and is contained in a classic flask-shaped bottle with the brand's iconic interlocking "G" logo with gunmetal trim. It oozes masculinity, which is the perfect exterior for the image of the man who wears it -- a sexy, fearless, risk-taker.
After we saw and heard all about this new pillar in the Gucci fragrance lineup, we were introduced to the boyishly handsome Chris Evans. He was disarming in his response to our question, "What did you think when you were asked to participate in this campaign?"
"Are you sure you have the right guy?" Evans told StyleList. "Filming with Frank (Miller) was amazing. He's brilliant. And, of course, Rachel Evan Wood was easy to work with," said Evans.
When asked of his grooming routine, he replied, "I'm just a bar soap kind of guy." He could not have charmed us more.
Gucci Guilty Pour Homme is available at Sephora.com and retails for $57 for 50ml Eau de Toilette.