Leighton Meester Vera Wang fragrance ad

Leighton Meester in new Vera Wang Lovestruck fragrance ad. Courtesy of Vera Wang

In a slightly more modern take on the balcony damsel, Rapunzel, Leighton Meester let down her hair as she posed for Vera Wang's new fragrance campaign.

And quite fitting with the perfume's name, Lovestruck, Meester had one boy in particular in just that state -- climbing up a fire escape, flowers in hand, to get close to the "Gossip Girl."

"When I heard tourists saying, 'I want to look like her,' I knew we were right on the money," Wang told WWD (via Just Jared). "There's nothing like the real client in the street, and I mean the street literally -- and in windows literally."

We have a feeling that this isn't the first time that Meester has conjured such comments.

And click here to find out what are Leighton Meester's drugstore beauty must-haves.