It's hard to remember a time when flash sales weren't a part of our daily, online, lunchtime routine. Gilt Groupe, Rue La La, and Ideeli flood us with emails about designers at discount prices, and it's fun to click through their deals to find clothing, accessories, and even travel at half-off retail prices. But one ginormo website was feeling a little left out of the fun though, and has decided to join the flash sale game. Amazon launched a new site today, Myhabit. It will now be vying for our attention as we shove turkey sandwiches down our gullets and get lost in the world wide web of reduced-price clothing.

WWD reports that Amazon has been working on Myhabit for over a year. They've gotten execs from places like Bergdorf Direct, as well as a fashion director from Glamour, so I have confidence the site will be user friendly and fashion-forward. It'll follow the flash sale model we're all so familiar with -- the sales will start at noon EST, will run for 72 hours, and will feature men's, women's, and children's clothing, shoes, jewelry and outerwear at 60 percent off retail.

What I like most about the new site is that they're offering free shipping and free returns, and have 800 designers at the ready to make and ship them items for the flash sales. Artists such as Cynthia Rowley, Elie Tahari, Modern Vintage and Alice Ritter are slated for upcoming sales. What's not to love?

Myhabit also has a really sleek design, and I love the 360 degree view of a model in the clothing item. Sassy! I'm enamored with the filter for sizes, so I don't waste time looking at skirts that are sold out in every size except zero.

The flash sale industry, with sales at over $1 billion, might be the fastest-growing way of shopping, and, might I add, a wonderful distraction during the work-day. I'm certainly putting Myhabit on my radar -- never one to miss a deal, or a sassy spin.

Do you think you'll shop on Myhabit?

Can't get enough flash-sale news? Check out this video on the philosophy behind the concept.

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