Alexa Chung looked fresh in her floral Chanel dress at the Cruise 2012 fashion show for the French fashion house on May 9, in Cap d'Antibes, France.

The Brit -- who always looks ladylike in Chanel -- chose an embroidered silk dress with modest hemline from the Spring 2011 collection. Louis Vuitton pumps with bows were a refined and sophisticated choice.

The newly brunette babe gave us her best Brigitte Bardot -- hey, she's in France after all! -- with top lined lids and light pink pout. Zero accessories and unkempt 'do were the perfect touches to Chung's effortlessly cool look.

Chung was certainly in stylish company -- we spotted Blake Lively (the face of the brand) and Rachel Bilson, who has been working with Karl Lagerfeld on a series of short films for Magnum Ice Cream.

Meanwhile, head over to Huffington Post Style for complete coverage of the event.