We can't help but remember her as a frizzy-haired tween wizard, but we're starting to realize that with her new haircut and career ambitions, anything is possible.
Photographer Mario Testino, who shot the ad, agrees. He explained to Style.com that working with the 21-year-old student has been easy throughout the years.
The Trésor. scent, which has notes of Turkish rose and fruity-florals, is light and easy to wear, says Emma.
"I've watched Emma grow up. She was a little girl when I first worked with her, then I shot her for Burberry, then British Vogue, then Lancome. The great thing about Emma is that she's a chameleon; she can communicate anything you ask."
Want more Emma? Watch why she was named the best dressed woman in the world by Glamour.