Michelle Obama's sartorial choices span widely from J.Crew to Jason Wu, who instantly became a household name after the Inauguration Ball. Recently she's been seen often wearing Roksanda Ilincic. Not familiar with her label? A quick cheat sheet:

1.How to Pronounce Her Name: ROCKS-anda ILL-IN-chich

2.Background: The Serbian-born/London based designer graduated from Central St Martins in 2000 & started her label in 2003. Since then she has been supported by talent incubator Fashion East, Topshop New Generation, & the British Fashion Council's Fashion Forward Award.

3.Signature Style: She is known for her unique sense of color, progressive silhouettes, and effortless looking eveningwear.

4.Celebrity fans: Gwyneth Paltrow, Emily Blunt, Florence Welch, Emma Stone