Because, let's face it -- if any of us tried to pull off this summer's hair-raising styles or orange burst lips, we'd likely just end up looking like fools at the pool.
But I wasn't about to let the models have all the fun.
I asked two of the beauty industry's biggest makeup trend influencers -- Fashion Week mainstay Pat McGrath and Avon Global Creative Color Director Jillian Dempsey -- for tips on how to rock this season's biggest trends with savvy.
You'll need just one thing to wear these looks, and it's free: a strong stroke of confidence. There's little room for shrinking violets among this kind of femme fatale vibe.
"This summer is all about the dangerous, sexy woman. It's a super glamorous look," says McGrath, who fittingly designed an "Animalier" makeup collection for Dolce & Gabbana this season, complete with leopard print bronzer and a fiery-orange lipstick bullet. Meow!
Here's how to temper that hotness and make it your own.
Craving orange? Dab it on. The citrus lipstick trend that burst on the runways of Marc by Marc Jacobs and Isaac Mizrahi and quickly spread to celebs like Chloë Sevigny can look jolting and out of place at the beach when applied straight from the tube. "To still enjoy that flash of color without the painted-on consistency of lipstick, use your finger to dab the lip color onto your lips. It'll look more breathable," McGrath tells StyleList.
Popsicle lips are always a safe bet. Another easy way to wear brilliantly fun shades is to put down the lipstick and instead pick up a moisturizing, non-shimmer lip gloss that preferably contains cushioning nutrients like Vitamin E and ceramides. "Your lips should look like you've just had a popsicle. It's a real easy and approachable way to wear the bold lip trend," advises Dempsey. The most flattering shade is a sheer strawberry, which wears equally well for cold and warm toned beauties.
Smoke with bronze. Smoky, smutty eyes roamed the Vivienne Tam and Diane Von Furstenberg runways, but loads of black kohl are practically a guaranteed disaster when mixed with sun, sweat and sand. Instead, slip on sex appeal with a soft shimmer bronze to line. "Bronze is a forgiving way to wear smoky eyes, and it looks amazing on everyone," says Dempsey. I'm loving the Professional Eye Smokifier in Bronze that Dempsey designed this season, which comes with a stiff sponge smudge brush tip and champagne shimmer finish that strokes on beautifully as a cat's eye.
Spike your lashes, don't spider. Tammy Faye would be proud; celebrities like Nicki Minaj and runways like Zac Posen's have been strutting some serious spider lashes. If you love yourself some mascara, McGrath says to first carefully comb through lashes with a lengthening formula to separate. Then go back and 'back comb" by gently holding the tip against the mid-shaft of the lash and gently moving a downward movement to deposit more volume. "The old way of doing spider lashes was hard and penciled looking. Now the way to do it looks fresh and unexpected," says McGrath. Keep a bare eye, save for a touch of concealer and the mascara to maximize the eye-opening effect.
Blot, don't add powder. As the natural oils in your skin come to the surface during the day, it's inevitable that any makeup look you wear will eventually need a touch-up. But during the summer, it's essential that you don't add powder again after your initial setting, or else risk creating a cakey finish that looks unnatural and screams 'makeup!' from yards away. "Blotting sheets are a definite must to keep in your bag during the summer," says Dempsey. Don't want to spend bucks on sheets you're just going to immediately toss? I've found that recyclable brown napkins work even better, and are free of the "ew, gross!" factor of the toilet cover films of popular Internet lore.
Now that you're all set to go glam, here are ten quick and cheap fixes for your biggest summer skin hassles.
Like things easy? Watch the video below for ways to simplify your summer makeup routine.